Personalisation stories - Page 1
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Zendesk launches Relay to enhance customer communications
6 days ago
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cx
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martech
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cdp
Zendesk ANZ launches Relay to help businesses send proactive, personalised messages via WhatsApp and SMS, enhancing customer service and boosting sales.
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Working smarter not harder: Four ways AI can support your business
Last week
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cx
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martech
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cdp
AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.
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Enviz partners with Hall & Hart to bring VR to home design
Last week
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martech
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cdp
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ar, vr & metaverse
Enviz partners with Hall and Hart to transform home design with VR, offering clients an immersive experience that improves visualisation and decision-making.
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Global shopping app installs soar 61% YoY in H1 2024
Last month
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cx
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martech
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cdp
Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.
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Umbraco acquires Dutch firm uMarketingSolutions for CMS enhancement
Last month
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devops
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data analytics
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ecm
Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.
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Malaysia Aviation Group boosts Martech with Anchora and GrowthOps partnership
Last month
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cx
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martech
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cdp
Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.
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Are you maximising Customer Lifetime Value (CLV) with your loyalty program?
Last month
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data analytics
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cx
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martech
Are you fully leveraging Customer Lifetime Value in your loyalty program? With advances in AI and data analytics, companies like Wendy’s and Pret A Manger are seeing transformative results.
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E-commerce soars in Australia & NZ amid rising data concerns
Last month
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martech
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cdp
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online shopping
Online shopping dominates in Australia and New Zealand, with 83% of Aussies and 77% of Kiwis shopping online monthly, notes the 2024 Ecommerce Report released by IAB Australia and Pureprofile.
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Australian hospitality sector embraces AI to enhance efficiency
Last month
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data analytics
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martech
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cdp
Australian hospitality businesses are turning to AI and automation, with 85% using these technologies to enhance efficiency and guest experiences, notes SevenRooms report.
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How to boost your reselling efforts in the subscription economy
Last month
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saas
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cx
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martech
To excel in the booming SaaS market, resellers need to harness data, build customer-centric subscription models, and leverage automation to streamline operations.
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Survey shows gaps in business' efforts to enhance CX
Last month
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crm
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cx
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martech
Survey reveals that while 94% of firms value customer experience, only 38% are effective in achieving it, highlighting gaps in collaboration and technology.
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From cybersecurity, to personalisation and AI: How are retailers investing in new FY?
Wed, 31st Jul 2024
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data protection
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cx
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martech
Retailers are gearing up for the new financial year with increased investments in cyber security, personalisation, and artificial intelligence to boost growth.
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Kaspersky reports surge in hybrid phishing campaigns for 2024
Wed, 17th Jul 2024
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phishing
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martech
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email security
Kaspersky researchers identify a new trend blending spear phishing’s personalisation with bulk phishing’s scale, marking a sophisticated cybersecurity threat.
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Eagle Eye’s Jonathan Reeve weighs in on AI Appreciation Day
Mon, 15th Jul 2024
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martech
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cdp
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ai
Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.
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Unprepared executives face challenges with Google's cookie phase-out
Mon, 15th Jul 2024
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fintechs
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martech
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financial systems
A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.
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Australian retailers struggling to deliver best of breed eCommerce
Tue, 2nd Jul 2024
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crm
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martech
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cdp
Australian retailers lag in eCommerce maturity, with 16.8% of sales online. While COVID and cost-of-living affects investment, Gen Y and Gen Z may push online sales to 33% by 2033.
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Consumers demand transparent, reliable business communications
Fri, 28th Jun 2024
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cdp
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martech
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transparency
A new report by Esendex reveals consumer demand for transparent and reliable business communications, with many willing to share details for personalised services.
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Unified Commerce Benchmark study highlights retail leaders in Singapore
Thu, 20th Jun 2024
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cx
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martech
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commerce systems
Manhattan Associates' Unified Commerce Benchmark for Specialty Retail unveils key findings from Singapore's retail sector, spotlighting leaders like Nike, Adidas, and Dior.
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How to navigate the micro-macro dichotomy of GenAI
Tue, 18th Jun 2024
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cx
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martech
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cdp
Business leaders must balance generative AI's vast benefits with short-term deployment challenges to navigate its transformative yet complex potential.
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Amplitude unveils six new integrations to enhance analytics platform
Fri, 14th Jun 2024
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data analytics
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ecm
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martech
Amplitude introduces six new integrations and an integration portal to enhance its digital analytics platform, featuring partnerships with Contentful, HubSpot, and more.