Personalisation stories - Page 2

SMS marketing offers telcos a potent tool for customer engagement, but strict Australian regulations demand meticulous compliance to avoid hefty penalties and reputational damage.

Square's new integration with SevenRooms aims to revolutionise hospitality management, enabling seamless data sharing for personalised guest experiences.

On International Day of AI, Udemy launches GenAI features to boost career growth, with 55% of tech pros seeing GenAI as crucial, per a BCG study.

Shoppers in Australia and New Zealand seek more personalised online experiences, but remain wary of artificial intelligence's role in retail, as the new commercetools study finds.

Eagle Eye's AI-powered Personalised Challenges platform has been contracted by UK supermarket Tesco to drive data-driven, personalised promotions for Clubcard members.

Exposing the myth that retail digital strategies demand three years to yield results – it's time to favour return on value in a timely 3-6 month window for growing online presence and customer engagement.

HubSpot brings its transformative Commerce, Content and Service Hubs to the UK, helping businesses streamline operations and capitalise on artificial intelligence (AI) opportunities amid rapid innovation.

Progress ramps up AI capabilities in the latest edition of Sitefinity, offering tools to refine audience segmentation and increase content relevancy.

Nordic-based travel agency, Sembo, introduces an AI assistant that enables personalised, multi-destination journey booking, a first in the travel industry.

Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

Telstra unveils 'More for me', a personalised savings feature on its app, that curates offers based on customer's connection history and individual preferences.

Twilio's 2024 report unveils a 45% perception gap in customer experience between Australian businesses and their consumers.

A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.

Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.

For World Cloud Security Day, New Zealand experts delve into the evolving landscape of cloud computing and data privacy in the country, highlighting the crucial role of cloud adoption amidst the digital transformation surge.

Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.

Coveo introduces two new GenAI business applications to optimise digital customer and employee experience journeys, leveraging AI for personalised and efficient services.

Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.

Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.