IT Brief UK - Technology news for CIOs & IT decision-makers
United Kingdom
UK Edition · 2026

The Ultimate Guide to Customer Experience

A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Experience (CX).

What to know about Customer Experience

Customer Experience (CX) encompasses every interaction a customer has with a brand, shaping perceptions, loyalty, and business success. This tag explores the latest trends, technologies, and strategies companies are adopting to enhance the customer journey in a rapidly evolving digital landscape.

Readers will find insights into how businesses worldwide are leveraging AI, automation, real-time data, and omnichannel engagement to meet rising customer expectations. Stories highlight practical applications—from retail and financial services to telecommunications and public sectors—showcasing how CX innovations drive efficiency, personalization, and trust.

Dive into expert analyses, case studies, and reports that reveal common challenges like integrating legacy systems, managing data privacy, and overcoming regulatory hurdles. Learn why blending technology with human empathy is crucial and how emerging tools like chatbots and AI agents are reshaping service paradigms.

Whether you're a business leader looking to boost loyalty and revenue or a professional passionate about the evolving consumer landscape, this collection offers valuable perspectives on delivering meaningful, seamless, and engaging customer experiences today and in the future.

UK Customer Experience News

Regional stories with direct local relevance

Analyst Insights

Research and market analysis connected to Customer Experience

Expert Columns

Interviews

Interviews and video coverage from the network

Recent Customer Experience News

CloudClevr buys Flow AI to expand digital services
Productivity

CloudClevr buys Flow AI to expand digital services

The deal adds about GBP £8 million in revenue and 90 staff, giving customers wider access to automation, data and AI services.

3 days ago

GBG launches Reach to verify AI agents' address data
Digital Transformation

GBG launches Reach to verify AI agents' address data

As enterprises move AI agents into live operations, poor address data is becoming a compliance and fulfilment risk for automated workflows.

Last week

Wildfire to lead Serve First UK communications drive
ICT sector

Wildfire to lead Serve First UK communications drive

The appointment gives Serve First a sharper UK profile as it seeks to stand out in a crowded AI and customer experience software market.

Last week

Broadband becomes key factor for Britons choosing homes
Wi-Fi

Broadband becomes key factor for Britons choosing homes

Poor broadband can now put buyers off a home altogether, with 23% saying slow service would make them walk away.

Last week

Britons factor broadband into home moves, survey finds
Wi-Fi

Britons factor broadband into home moves, survey finds

Slow broadband could now rule out a property for nearly a quarter of home movers, as internet access becomes a key deciding factor.

Last week

Crescendo launches AI-native customer experience platform
Productivity

Crescendo launches AI-native customer experience platform

Businesses may cut CX stack costs by more than 60% as Crescendo bundles AI agents, ticketing and workforce tools into one platform.

Last week

Speedy Services launches AI academy with Multiverse
Productivity

Speedy Services launches AI academy with Multiverse

The 13-month scheme aims to cut revenue leakage by 50% by automating admin and freeing depot staff for customer advice.

Last week

HM Land Registry picks Route 101 for cloud contact centre
Contact Centre

HM Land Registry picks Route 101 for cloud contact centre

Around 660 staff across five sites will move to a single UK-hosted platform as HM Land Registry seeks faster, more secure support.

Last week

Starling launches AI assistant for small business customers
Taxation

Starling launches AI assistant for small business customers

Small firms using the app can now automate tax set-asides and invoice checks as banks race to curb fraud and cut admin.

Last week

Navex expands Nira AI assistant into customer support
Data Analytics

Navex expands Nira AI assistant into customer support

Customers can now get faster help in more than 50 languages as NAVEX brings its Nira assistant into support and case creation.

Last month

UK marketers lose quarter of week to admin, Optimizely finds
Education, Learning & Training

UK marketers lose quarter of week to admin, Optimizely finds

Poor workflows are leaving UK marketing teams short of time, with 45% spending at least a quarter of the week on admin.

Last month

Keyloop says AI can boost EV sales as UK reviews targets
Electric vehicles

Keyloop says AI can boost EV sales as UK reviews targets

Electric car buyers are asking AI far more questions than sales staff, underscoring a confidence gap as ministers rethink EV mandates.

Last month

UK manufacturers see AI as key to customer loyalty
Productivity

UK manufacturers see AI as key to customer loyalty

Cybersecurity fears remain a key hurdle as most UK manufacturers race to use AI to improve service, fulfilment and retention.

Last month

RedSquid & Bango target TV subscriptions for operators
IT Industry

RedSquid & Bango target TV subscriptions for operators

Households could soon manage entertainment, gaming and fitness subscriptions on one TV bill as operators seek fresh revenue beyond connectivity.

Last month

Eskimo adds stablecoin payments for eSIM travellers
Crypto

Eskimo adds stablecoin payments for eSIM travellers

Travellers buying mobile data abroad can now check out with stablecoins, as Eskimo widens payment choices for its eSIM plans.

Last month

Iceland cuts retail losses 80% with AI theft system
Productivity

Iceland cuts retail losses 80% with AI theft system

The frozen food chain says fewer false alarms and faster staff alerts are helping protect customers, after theft losses fell 80% in pilot stores.

Last month

Ampito partners with Highlight on service observability
Network Infrastructure

Ampito partners with Highlight on service observability

More than 5,000 customer connections will gain a single service view as Ampito replaces multiple monitoring tools with Highlight across its teams.

Last month

UK shoppers demand personalised rewards in loyalty schemes
Data Privacy

UK shoppers demand personalised rewards in loyalty schemes

Retailers face pressure to make rewards more relevant, after a survey found 79% of UK shoppers want personalised loyalty offers and many feel no different.

Last month

AnywhereNow's Tendfor wins Microsoft Teams certification
Unified Communications

AnywhereNow's Tendfor wins Microsoft Teams certification

Customers using Microsoft Teams may find contact centre integration simpler after Tendfor was certified under Microsoft's Unify Integration Model.

Last month

Netcall adds AI tools to speed process to app delivery
Productivity

Netcall adds AI tools to speed process to app delivery

Businesses could cut weeks from app projects as Netcall's new AI tools automate process mapping, search and specification drafting.

Last month

Job Moves