Personalisation stories - Page 5

Impending alterations to online privacy practices could inflate Australian e-commerce prices by up to 25 per cent.

Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.

Tweaking of the Data Protection and Digital Information Bill could spur 50% of UK's SMBs to upgrade communication strategies.

The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

Integrating these trends into your digital CX this year is a strategic imperative to future-proof your brand and ensure success in the months ahead.

The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.

In 2024, significant shifts in Australia's ecommerce landscape are forecasted, with AI advancements, personalisation, marketplaces, and strategic brand research identified as pivotal factors by global accelerator, Pattern.

Neos Networks bolsters its LIVEQUOTE digital platform with 15 new features, aiming to streamline connectivity solutions.

Linktree bolsters senior ranks with three tech industry veterans to expedite its growth and up-end the creator economy through enhanced use of AI and personalisation.

AI advancements to shape 2024's tech trends include virtual communications improvements, robust cybersecurity needs, and hybrid working challenges.

Reports reveal that over 3 million custom versions of AI language model, ChatGPT, were created in two months, prompting the launch of a new GPT Store for user-friendly discovery of successful designs.

AI, sustainability, social commerce, and value provision will redefine retail and online sectors in 2024, predicts ecommerce specialist, Paul Waddy.

Tiny Happy HR utilises sophisticated data analytics to advance the future of work, fostering an optimised, inclusive, and fulfilling workplace environment.

Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.

B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.

UK marketers foresee a robust content industry in 2024, despite apprehensions about plagiarism, quality and over-reliance on AI.

Accelya leads the way in New Distribution Capability (NDC), enabling over half of 2022's global NDC transactions.

Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.