Personalisation stories - Page 3
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Sembo unveils AI assistant revolutionising multi-destination travel booking
Thu, 25th Apr 2024
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cx
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martech
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cdp
Nordic-based travel agency, Sembo, introduces an AI assistant that enables personalised, multi-destination journey booking, a first in the travel industry.
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Unleash the potential of AI and elevate customer-centric marketing
Tue, 23rd Apr 2024
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public cloud
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hyperscale
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cx
Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.
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Artificial Intelligence and the Retail Personalisation Revolution
Fri, 19th Apr 2024
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martech
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AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.
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Telstra launches personalised savings feature 'More for me'
Tue, 16th Apr 2024
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digital transformation
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cx
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martech
Telstra unveils 'More for me', a personalised savings feature on its app, that curates offers based on customer's connection history and individual preferences.
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Australia sees 45% gap in perceived customer engagement
Wed, 10th Apr 2024
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martech
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cx
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cdp
Twilio's 2024 report unveils a 45% perception gap in customer experience between Australian businesses and their consumers.
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Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
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Loyalty, data and “The Golden Rule” behind customer success
Thu, 4th Apr 2024
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cdp
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martech
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ethics
Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.
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World Cloud Security Day a good reminder for Kiwi business
Wed, 3rd Apr 2024
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encryption
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digital transformation
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martech
For World Cloud Security Day, New Zealand experts delve into the evolving landscape of cloud computing and data privacy in the country, highlighting the crucial role of cloud adoption amidst the digital transformation surge.
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Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
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cx
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martech
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cdp
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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Coveo unveils new GenAI tools to enhance digital experience journeys
Mon, 1st Apr 2024
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martech
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hcm
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cdp
Coveo introduces two new GenAI business applications to optimise digital customer and employee experience journeys, leveraging AI for personalised and efficient services.
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Australia, NZ brands scoop Adobe Experience Maker Awards
Wed, 27th Mar 2024
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data analytics
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digital transformation
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cx
Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.
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Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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cdp
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martech
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online marketing
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
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Adobe & Henkel extend partnership for AI-driven automation
Tue, 26th Mar 2024
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martech
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cdp
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ai
Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.
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NICE unveils Enlighten XM for hyper-personalised customer experiences
Tue, 26th Mar 2024
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uc
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cx
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martech
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
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Travel tech investments rise per new Amadeus study
Tue, 19th Mar 2024
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digital transformation
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data analytics
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biometrics
Amadeus's study predicts a 14% surge in travel tech investment in 2024, with machine learning considered crucial and 98% of airlines eyeing biometric solutions for airport services.
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Media.Monks secures Gold Partner status with Optimizely
Thu, 14th Mar 2024
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cdp
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martech
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digitisation
Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.
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Australians likely to switch brands due to poor digital experience
Wed, 13th Mar 2024
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cx
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martech
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commerce systems
Over half of Australians may switch brands due to subpar digital experiences, an insight highlighted in the 2024 Publicis Sapient Digital Commerce Survey.
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The power of embedded green finance
Mon, 11th Mar 2024
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cdp
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martech
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cleantech
Banks wrestling with outdated systems can bolster sustainability efforts by leveraging carbon management to personalise client services, ensuring greener finance integrates seamlessly with consumer lifestyles.
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IWD 2024: AI as your child's new study buddy and guide
Thu, 7th Mar 2024
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edutech
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dei
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martech
AI's enhanced role in education offers a personalised learning experience, easing teachers' workload, while providing tailored study schedules and multi-language support for students.
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Australians flock to loyalty programmes amidst living costs surge
Wed, 6th Mar 2024
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cx
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martech
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cdp
Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.