Customer engagement stories - Page 3
Major brands to boost investment in loyalty programmes
Last month
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crm
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digital transformation
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cx
A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.
Case study: A deep dive into the 2024-2025 cyber threat landscape
Last month
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data protection
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digital transformation
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cx
Borderless CS unveils its innovative digital transformation strategy, addressing the cyber threat landscape and enhancing operational efficiency for businesses.
Exclusive: NetSuite expands partner ecosystem to meet AI and ESG demand
Last month
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cx
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dei
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martech
NetSuite is expanding its partner ecosystem across Australia and New Zealand to address rising demand for AI solutions and ESG compliance.
Creating a lead generation flywheel with AI and data at the core
Last month
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crm
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cx
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martech
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.
Simon partners with Adentro to enhance retail experience
Last month
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cx
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martech
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omnichannel
Simon teams up with Adentro to integrate WBA OpenRoaming technology across US properties, aiming to enhance digital shopping experiences and drive retail innovation.
Lifecycle & Collab team up for advanced NEXUS upgrade
Last month
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crm
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digital transformation
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cx
Lifecycle Software has partnered with Collab to enhance its NEXUS platform with AI-driven customer care solutions, boosting efficiency for mobile operators.
15gifts launches AI agent Humara for digital sales boost
Last month
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cx
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martech
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personalisation
15gifts has launched Humara, an AI-driven sales agent designed to optimise digital sales processes for brands like Verizon and Vodafone, enhancing customer engagement.
VistaPrint report: Australian SMBs face 2025 challenges
Last month
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cx
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martech
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personalisation
VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.
Pepper Cloud wins Google AI Award for WhatsApp CRM solution
Last month
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digital transformation
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cx
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martech
Singapore-based Pepper Cloud has won the Google AI Trailblazers Transformation Award 2024 for its innovative WhatsApp Sales CRM, as it expands into global markets.
ServiceNow appoints new VP to boost Asia operations
Last month
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cx
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martech
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ai
ServiceNow has appointed Melissa Ries as Group Vice President for Asia & Korea and Yen Yen Tan to its Global Advisory Council to boost operations in the region.
Informatica names Krish Vitaldevara as Chief Product Officer
Last month
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cx
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martech
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microsoft
Informatica has appointed Krish Vitaldevara as Executive Vice President and Chief Product Officer, aiming to enhance AI-driven data management solutions.
Yahoo appoints Josh Line as new Chief Marketing Officer
Last month
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cx
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martech
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partner programmes
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
Pipeline360 appoints McCarthy as Senior Director in APAC
Mon, 31st Mar 2025
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siem
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cx
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martech
Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.
How banks can support mortgage customers to reduce their carbon emissions
Mon, 31st Mar 2025
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cx
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martech
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power / energy
In a bid to combat rising carbon emissions, banks are urged to utilise their data and influence to help mortgage customers implement sustainable home upgrades.
High-street retailers urged to embrace tech for survival
Fri, 28th Mar 2025
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cx
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martech
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partner programmes
As high-street retailers grapple with fierce online competition and changing consumer habits, experts urge them to embrace technology and adapt strategies to thrive.
Pure Storage aids THG Ingenuity in AI & sustainability
Fri, 28th Mar 2025
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storage
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data protection
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dr
Pure Storage has partnered with THG Ingenuity to enhance AI capabilities and sustainability, cutting data centre power use by 80% while supporting global growth.
iManage enhances AI with Ask iManage & Insight+ updates
Fri, 28th Mar 2025
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document management
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ecm
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cx
iManage has unveiled enhancements to its AI strategy, including updates to Ask iManage and Insight+, aimed at boosting efficiency for users globally.
Fastly updates bot management to reduce CAPTCHA reliance
Wed, 26th Mar 2025
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cx
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martech
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data privacy
Fastly has unveiled enhancements to its Bot Management service, reducing CAPTCHA dependency while bolstering security and user experience across its platform.
UK consumers prioritise value over brand loyalty: study
Wed, 26th Mar 2025
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cx
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martech
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personalisation
A recent study reveals 57% of UK shoppers now prioritise quality and value over brand loyalty, prompting marketers to rethink engagement strategies.
Interactive appoints Broadbent as SA Sales Lead
Tue, 25th Mar 2025
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cx
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martech
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cloud services
Darren Broadbent has been appointed Sales Lead for South Australia at Interactive, aiming to drive growth and enhance customer success in the region.