Customer engagement stories - Page 2

Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.

Twilio survey shows conversational AI is moving from pilots to live use, with current adopters reporting stronger governance confidence and clearer business gains.

Accordion snaps up A5 to widen Salesforce, data and AI services for private equity clients across North America, EMEA and India.

Infobip uses DevDays 2026 to push AI into workflows, training and product design as it marks 20 years and expands its global cloud platform.

Cisco report finds firms are ramping up wireless budgets as AI, security pressures and staff shortages push networks into a strategic role.

Advania names Sabrina Harris as UK Chief Financial Officer and Tara Allison as Chief Marketing Officer as it presses on with expansion after acquisitions.

Edinburgh-based Stampede launches SNAPguard to help hotels, bars and restaurants fix guest Wi‑Fi, capture data and link access to marketing.

Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.

Keyloop folds Motortech.ai's AIME into Fusion as dealer web conversions surge and sales rise 101% in early use.

Personetics and Atomic team up to let banks prompt deposit and bill switching inside apps, aiming to cut friction and boost primary relationships.

Neuphonic and Rapport unveil CPU-based digital humans with sub-100 millisecond response times, aimed at gaming, film, training and customer engagement.

Databricks to quadruple London footprint with new Fitzrovia HQ as it backs UK AI demand, hiring and training with a USD $850 million plan.

Smart Communications taps Satish Shenoy as Senior Vice President to broaden global alliances and speed partner-led growth across regulated sectors.

Apple rolls out Business platform for companies, bundling device management and brand tools as it replaces Manager and Connect.

Infobip marks Startup Tribe's fifth year with hundreds of thousands of pounds in credits for UK startups and scaleups.

Rugs Direct and stampfree.ai unveil WhatsApp returns in UK retail pilot, as research shows shoppers want messaging apps for post-purchase tasks.

Hapana unveils rebuilt fitness software platform after USD $7.25 million Microequities-led round, targeting multi-site operators with AI tools.

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.