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HeirWealth and rubica have partnered to integrate consolidated client wealth data into rubica's platform for financial planning and accounting firms. The arrangement is available to rubica client firms in Australia and the UK.
The deal connects HeirWealth's data aggregation system with rubica's customer relationship management, operations and AI tools, aiming to bring a client's holdings into a single view within the software advisers and accountants already use.
Under the arrangement, rubica users can combine data covering platform holdings and transactions, bank and open banking data, property valuations, broking accounts, structured products and private market assets. HeirWealth aggregates more than 45 asset types across family groups and related entities, including trusts, companies and self-managed super funds.
The integration is intended to reduce the manual collection and re-entry of client information, which firms say remains common when data is spread across multiple providers and ownership structures. HeirWealth acts as the aggregation layer, while rubica remains the main system for client records, workflows and compliance.
rubica said the set-up is managed within its own system. Using HeirWealth's public endpoints, the platform creates family groups, entities and links to data feeds, so users do not have to repeat the same set-up in two systems.
Once connected, rubica can retrieve balances, transactions and asset allocation data for use in advice workflows, client discussions and AI-based tools. Firms can also enable more detailed performance analytics and reporting functions, including automated client review reports generated from Microsoft Word templates.
Data focus
The partnership comes as advisory and accounting firms invest more in CRM systems, workflow software and AI features, while continuing to deal with fragmented client data. Vendors in the sector increasingly argue that the usefulness of AI tools depends on the quality and completeness of the underlying information.
HeirWealth said its system reports total returns for each asset and can break those returns into capital, income and currency components. Results can be summarised by sector, portfolio, entity or whole household.
Both companies also framed the tie-up around AI use in professional services. rubica said its API suite allows firms to work with its software inside AI assistants, including Claude, ChatGPT and Microsoft Copilot, while its role-based agents operate on the same data as staff.
HeirWealth said authorised users can also query consolidated client information through AI assistants using its MCP server. Financial calculations are handled by its own engine before results reach an AI assistant, while access remains subject to existing firm permissions and client consent settings.
It added that client data is not used to train AI models, and that it is ISO 27001-certified and hosts client data in Australia.
Executive comments
Patrick Gardner outlined rubica's rationale for using an external aggregation layer rather than building one itself.
"rubica was built inside an accounting and advice firm, on a simple idea: clients should only have to tell their story once, to us and to the trusted professionals around them. The next stage of CRM and AI isn't recording what's already happened, it's anticipating what a client needs next. That only works with complete, live data. We'd rather plug into the best infrastructure than rebuild it, and HeirWealth is becoming an essential data layer for the modern advice stack. Transactions, balances and holdings across every trust, company and SMSF now arrive in rubica without anyone keying them in. Our team and our agents can spot a large deposit, cash running down or an investment maturing, see when the accountant, adviser or lender should be part of the conversation, and act before the client has to ask."
Gardner is Head of Product & Development at rubica.
Ray Tubman, Chief Executive Officer of HeirWealth, said the partnership reflects demand for better underlying data in advisory technology.
"AI and automation are only as powerful as the data underneath them. rubica has built something the advice industry has needed for a long time: an AI-first ecosystem on enterprise-grade Salesforce technology. Together, our platforms give rubica's client firms a complete, accurate and automatically maintained picture of each client's wealth. When a firm is ready, detailed performance analytics and fully branded client reporting are a switch away. We're delighted to be partnering with Patrick and the rubica team."
rubica, which was developed within accounting and advice firm Collins SBA before being commercialised more widely, is used by financial planning and accounting firms across Australia and the UK.