MoneySuperMarket launches investment app with Seccl

MoneySuperMarket has launched an investment platform in its app using infrastructure from Seccl, expanding the comparison site's push into financial services.

The new product, Investments by MoneySuperMarket, lets customers open either a stocks and shares ISA or a general investment account within the app. Users can start with as little as £1. The platform charges no trading fees and a 0.34% annual fee.

The launch marks another step in the group's effort to move beyond price comparison into a broader range of personal finance products. Investments joins Savings by MoneySuperMarket and SuperSaveClub, its membership offering, which has more than 2.5 million members.

Customers who sign up for the investment service will also qualify for SuperSaveClub membership. The first three months of platform fees will be credited to users' digital wallets, alongside access to rewards and discounts available through the scheme.

Broader push

MoneySuperMarket is entering a market where established financial brands and newer technology-led firms are competing to attract first-time investors. The UK government has also encouraged greater retail participation in investing, while platforms have lowered minimum contributions and simplified account opening.

Its research found that 70% of UK adults do not currently invest. Among those who do, 60% hold a stocks and shares ISA, while 10% do not know what type of investment product they have.

At launch, the platform offers 40 funds and exchange-traded funds. These include ready-made portfolios such as Vanguard LifeStrategy funds, as well as self-directed options including S&P 500 tracker funds.

Rather than building the investment system itself, MoneySuperMarket has partnered with Seccl, the investment technology provider owned by Octopus Group. Seccl is responsible for custody arrangements and the systems that let customers open and fund accounts and place investments within the app.

The tie-up adds another consumer brand to Seccl's client roster as financial technology groups look to add investment functions without building their own infrastructure from scratch. Embedded investment products have become a growing area of competition as apps that began in banking, budgeting or comparison services try to keep users within a single financial ecosystem.

"For many people, investing still feels complicated, expensive and out of reach. We've built Investments by MoneySuperMarket to change that, making it simple, affordable and easy to get started, whether you're investing for the first time, or looking to get more from the investments you already have," said Lis Barton, Chief Customer Officer at MoneySuperMarket.

"For over 30 years, MoneySuperMarket has helped households save money, and now we're helping them invest it too. When you invest with us, the first three months of platform fees will be credited to your SuperSaveClub digital wallet, and you'll unlock SuperSaveClub membership, with cash rewards when you buy eligible products through MoneySuperMarket, as well as free days out, discounts and perks.

"This is a major step in our journey to becoming a financial companion for our customers, helping people manage their finances today and take action to grow their money for the future.."

Seccl role

For Seccl, the agreement reflects demand from consumer-facing brands that want to invest in existing products. The company provides regulated custody and ISA administration, as well as the systems that connect customer journeys to investment markets.

"MoneySuperMarket is one of the UK's most trusted consumer finance brands, so its move into investing is a significant moment for the market. Millions of people still find investing too complex, expensive or intimidating, and trusted digital brands have an important role to play in making it feel more accessible," James Homes, Chief Product Officer at Seccl, said.

"We're proud to provide the infrastructure behind MoneySuperMarket's new investment proposition, helping it bring investing into a trusted app where people already compare, save and make financial decisions. It's a powerful example of how embedded investing can make wealth-building simpler and more accessible for UK consumers."

Vanguard is among the fund providers in the platform's initial range.

"We're delighted to be the multi-asset provider of choice for Investments by MoneySuperMarket. With a shared focus on helping people achieve better financial outcomes, it's a natural fit. LifeStrategy provides a diversified portfolio in a single fund, making long-term investing simpler and more accessible," said Benjamin Summers, Head of Vanguard UK at Vanguard.

The launch gives MoneySuperMarket a direct route into investment distribution as it seeks to deepen engagement with users who already compare bills, savings and other financial products through its app.