Customer engagement stories
The appointment gives Serve First a sharper UK profile as it seeks to stand out in a crowded AI and customer experience software market.
The redesign is already helping the Bonbeach distiller draw more attention in shops and at trade shows, lifting its perceived value.
Forrester's top ranking comes as industrial operators face rising ransomware and espionage threats across connected critical infrastructure.
The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.
Verified records can sharpen lending, fraud and compliance decisions, while enrichment on faulty customer data can simply scale the errors.
Rising AI-driven phishing attacks are pushing ANZ organisations towards post-perimeter defences, as Netpoleon widens Cofense access through its channel network.
Large firms are increasingly squeezing more revenue from existing assets as product innovation loses edge to copycat rivals and tighter capital scrutiny.
The deal lets retailers target younger shoppers on Snapchat and tie ad spend to sales, as Officeworks tests offsite retail media.
Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.
The fintech is using its 80 million customers' data to sharpen fraud checks and lending decisions as banks race to build their own AI tools.
Smaller lenders are turning to unified digital tools as Tri City brings account opening, banking and marketing onto one platform.
The marketing technology company is targeting a doubling of overseas sales within three years as it steps up expansion beyond India.
Malaysian businesses should get faster access to Snom's IP phones and conferencing gear as Telediant takes on distribution and support.
New Zealand businesses can now access RingCentral's agentic voice AI through Digital Island, easing deployment and support for local customers.
The Australian security integrator is deepening its New Zealand push with local hiring after securing a major national retailer rollout and other work.
Most firms are using AI without the rules or training to support it, leaving privacy, security and integration risks unchecked.
Businesses can now test LG's commercial displays and software in Singapore before committing to wider roll-outs across Asia.
Australian retailers will gain automated chat support as the tie-up combines AI agents with Sinch's messaging network across multiple digital channels.
The tie-up gives both firms access to more than 20,000 merchant sites as they test new payments and rewards products across Asia.
Retailers in Singapore are using AI and telco data to spot untapped audiences, cut insight time by up to 60% and sharpen decisions.