Longbridge launches AI investing platform in Singapore

Longbridge has launched an AI-native investing platform comprising four products, starting in Singapore.

The launch includes the Longbridge App, Longbridge AI, Longbridge Skill and the Longbridge Agent Platform. Together, they are intended to cover idea discovery, analysis, trade preparation and post-trade review through conversational prompts rather than conventional menus and tools.

The Singapore-built app sits at the centre of the offering. Longbridge described it as a continuous workflow that moves from identifying a market catalyst to assessing its relevance to a portfolio, drafting an order for review, and then examining the outcome after a decision is made.

Users can interact with the app through typed prompts, voice or images. The system is designed to let investors ask questions in natural language instead of navigating charts, screeners and other market data interfaces.

Another part of the launch is Longbridge AI, an investing agent that monitors market developments relevant to a user's holdings. The company said it can remember portfolio information and past decisions, and prepare an action plan for the investor to review before any trade is made.

No trade is executed without the investor's confirmation. Longbridge framed this as a human-in-the-loop model, in which the system proposes actions while the investor retains the final decision.

Four products

Longbridge Skill is aimed at people who already use general AI assistants. It connects more than 125 investing functions, including real-time market data, fundamentals, derivatives analysis and order drafting, to services such as ChatGPT, Claude and Gemini, as well as developer tools including Cursor.

The approach reflects a broader push to place investing tools inside existing AI environments rather than requiring customers to adopt a separate platform. Longbridge said this extends its reach beyond its own application into tools used by a mainstream audience.

The Longbridge Agent Platform is positioned as an open marketplace for investment strategies, analysts and software skills. According to the company, investors can create their own investing agent using plain language, subscribe to agents created by others, or publish their own for wider use.

The marketplace is intended to offer competing perspectives rather than a single in-house view. That could open the platform to a range of approaches from individual users and external creators, although Longbridge did not provide details on how those strategies would be ranked or governed.

Retail focus

Longbridge said its broader aim is to narrow the gap between institutional and retail investing by combining market discovery, portfolio analysis, planning and review in one workflow. It presented the products as a way to give individual investors access to a more structured investment process.

"Every major shift in brokerage has made investing easier to access, whether through lower costs, online platforms or mobile devices, but access has never been the same as having an institutional investment process," said Nowa Zhu, Group Chief Executive Officer and Co-Founder of Longbridge.

"We envision Longbridge AI as an emerging force reshaping the investing experience. Instead of asking investors to navigate increasingly complex platforms, we believe investing should begin with a conversation via language user interface (LUI). AI becomes the underlying of investing, and language becomes the interface - helping investors move from discovering opportunities to making informed decisions, not only on our platform but wherever they already talk to AI."

The initial launch in Singapore gives Longbridge a test market with high retail investor participation and a regulatory environment that has been receptive to AI use in financial services. The company said those conditions made the market a suitable starting point for the product suite.

Longbridge operates across securities, technology and AI. Its securities arm serves retail investors, while its LONGPORT Whale business supplies trading solutions for brokers, banks, family offices and other institutions.

Longbridge also used the launch to underline its regional ambitions. It said the products were designed and built in Singapore, and presented the launch as evidence that Asia can produce financial technology products with global relevance.

"This product is made in Singapore: designed here, built here," said Gavin Chia.

"For decades, the world's great financial products came from New York and London; we believe the next era will be written in Asia, by Asia. Longbridge AI is proof of what Singapore can create: a world-first product imagined and engineered here, now setting the pace for how AI reshapes the investing experience globally."