equipifi has raised USD $34 million in a Series B funding round led by Left Lane Capital.
The raise brings the fintech company's total funding to USD $49 million.
equipifi works with banks and credit unions that want to offer buy now, pay later services within their own digital banking apps rather than through third-party providers. The new capital will be used to expand its reach among financial institution partners and further develop its product.
The company is targeting a market where instalment payment products have grown quickly, much of it captured by fintech groups operating outside traditional banking channels. Its model lets consumers split purchases into instalments through the bank or credit union they already use.
equipifi says consumer adoption of bank-embedded flexible payments has more than tripled over the past year. It also cited research showing that consumers prefer to access these payment options through their main bank or credit union.
Market shift
According to equipifi, buy now, pay later is becoming a mainstream payment option alongside debit and credit. That shift is prompting more financial institutions to consider offering similar services directly to customers rather than ceding that part of the relationship to specialist fintechs.
equipifi was founded by executives with backgrounds in financial institutions. That experience shaped its focus on integrating with banks and credit unions and making the service feel native to digital banking.
The latest round included continued backing from existing investors Curql and PHX Ventures. Left Lane Capital, which led the investment, backs internet and consumer technology businesses.
Bryce Deeney, Founder and Chief Executive Officer of equipifi, outlined the company's view of the market in comments accompanying the announcement.
"BNPL has become the third pillar of how consumers pay alongside debit and credit, and that shift is permanent. Financial institutions are best positioned to own this space, and equipifi is building the network that will power them. With Left Lane's support, we're proud to help the industry meet this moment and define the next era of payments," said Deeney.
The funding comes as banks and credit unions face pressure to match the convenience offered by newer payment providers while keeping customer activity within their own channels. For lenders, embedded instalment products can help keep borrowing, payments and customer interaction inside a single app.
The strategy also reflects a broader shift in consumer finance, as customers increasingly expect flexible ways to spread the cost of purchases at the point of sale. Traditional financial institutions have often been slower to adopt these products than standalone fintech groups, leaving room for specialist providers to build direct consumer relationships.
Hiring plans
equipifi expects to double its headcount over the next year, with hiring focused on product and engineering roles as it expands its platform and adds more institutional customers.
The investment also signals continued venture investor interest in payment models tied to established financial institutions, not just direct-to-consumer fintech brands. By backing a platform aimed at banks and credit unions, investors are effectively betting that incumbent lenders still have room to play a larger role in instalment lending if the right technology is in place.
Dan Ahrens, Managing Partner at Left Lane Capital, expressed a similar view.
"We believe equipifi is building the defining network for flexible consumer payments across financial institutions. The team combines deep industry expertise with a clear vision for where installment lending is headed, and Left Lane is proud to partner with them," said Ahrens.