TikTok stories
Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.
Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.
Larger data breach sanctions are becoming the norm as the ICO issues fewer penalties, but targets cases involving children's privacy and cyberattacks.
Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.
Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.
Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
Concerns over misinformation and manipulation are creating an opening for eYou, which is now available worldwide on iOS and Android.
A misconfigured database left 86,859 images and private chats from a prominent European celebrity’s device open to anyone online.
The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.
Households and businesses could be spared more fraud losses as banks, telcos and platforms widen checks and scam-blocking codes.
APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.
The research suggests physical centres still sway younger shoppers, with 73% of Gen Z saying malls are their top place to meet friends.
Parents are bearing most of the burden, as 78% of under-16s in Australia are still accessing social media covered by the ban.
Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.
Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.
Most Australian buyers say security fears, late deliveries and poor tracking are undermining social commerce, despite rising use of the channels.
That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.
Merchants are set to gain faster checkout, broader payment options and AI shopping tools as Commerce expands its platform updates.
Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.
