IT Brief UK - Technology news for CIOs & IT decision-makers

TikTok stories - Page 3

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How AI, social commerce & experience will reshape retail in 2026

Fri, 5th Dec 2025
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By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.
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UK shoppers want AI for delivery but not to replace people

Thu, 4th Dec 2025
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supply chain
UK shoppers favour AI for delivery tracking and returns but insist it should support, not replace, human customer service roles in retail.
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UK brands ramp up influencer budgets with focus on micro-creators

Thu, 4th Dec 2025
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marketing
UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.
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Revolutionising creator - Audience monetisation through multilingual messaging

Tue, 25th Nov 2025
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data analytics
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youtube
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instagram
Msg1 introduces multilingual messaging to help creators monetise meaningful, direct conversations with global audiences beyond language barriers.
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P. Louise hits GBP £2 million in TikTok sales in just 14 hours

Fri, 21st Nov 2025
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commerce systems
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partner programmes
Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.
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Max Klymenko wins top RØDE award as creator of the year

Fri, 21st Nov 2025
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digital entertainment
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Max Klymenko, a UK creator, won the RØDE Creator of the Year Award and USD $25,000 for his popular Career Ladder series educating Gen Z audiences.
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Young landlords turn to TikTok for advice amid regulatory risks

Thu, 20th Nov 2025
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power / energy
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social media
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energy efficient
Millennials and Gen Z now make up 60% of new landlords in England and Wales, turning to TikTok for advice despite risks of unregulated guidance.
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Smaller brands drive FMCG innovation as new launches drop 20%

Wed, 19th Nov 2025
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clean technologies
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inflation
Innovation in European FMCG markets has dropped 20%, yet smaller brands boost sales with new products that align with consumer lifestyles and values.
Recruiter reviewing stack printed cvs at desk with computer application

Study reveals ATS rarely auto-rejects CVs, debunks 75% myth

Wed, 19th Nov 2025
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risk & compliance
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linkedin
A new study finds ATS rarely auto-reject CVs; most recruiters manually review applications despite the 75% auto-reject myth circulating online.
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How marketers must handle search in an AI world

Wed, 19th Nov 2025
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google
Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.
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Young UK patients turn to AI & TikTok for health guidance

Wed, 19th Nov 2025
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social media
Nearly a third of UK youths now turn to AI and TikTok for health advice, highlighting a digital shift in how younger patients seek medical guidance.
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Australians risk scams as poor cyber habits cost AUD $87,000

Tue, 18th Nov 2025
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advanced persistent threat protection
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physical security
Australians lost over AUD $87,000 to scams last year, with risky cyber habits like password reuse and oversharing on social media putting many at threat.
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AI, social media & flexible payments to drive festive shopping

Fri, 14th Nov 2025
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crypto
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cx
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martech
AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.
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RØDE opens public voting for Creator of the Year Awards 2024

Wed, 12th Nov 2025
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youtube
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instagram
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social media
Public voting is now open for RØDE's Creator of the Year Awards 2024, recognising digital content creators across YouTube, Instagram, TikTok and more.
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UK shoppers blend AI, reviews & social media to make decisions

Thu, 30th Oct 2025
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google
UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.
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Jack Tomson named Chief Growth Officer at Trojan to boost D2C

Thu, 30th Oct 2025
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commerce systems
Jack Tomson joins Trojan as Chief Growth Officer to accelerate its European expansion and boost direct-to-consumer strategies for FMCG brands.
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Adobe launches AI assistants & creative tools across platforms

Wed, 29th Oct 2025
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digital entertainment
Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
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Most social media debt advice misleading & unreliable, study finds

Thu, 23rd Oct 2025
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facebook
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social media
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financial literacy
A study reveals most UK social media debt advice is misleading or unreliable, urging people to seek FCA-regulated, impartial financial guidance instead.
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Bitsight unveils AI tool to combat phishing & brand threats

Thu, 16th Oct 2025
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phishing
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advanced persistent threat protection
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email security
Bitsight launches Brand Intelligence, an AI tool to detect and swiftly tackle phishing and brand threats targeting companies and executives.
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Gen Z shift sees brand loyalty give way to trend-driven trust

Wed, 8th Oct 2025
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partner programmes
Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.