TikTok stories

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

UK shoppers want AI for real-time delivery tracking and returns but demand transparency and human support for trust and control over choices.

By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.

UK eCommerce sales surged 27% during Black Friday as social media platforms like TikTok fueled a 152% global rise in social shopping transactions.

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

UK shoppers favour AI for delivery tracking and returns but insist it should support, not replace, human customer service roles in retail.

Australian retailers brace for a spike in cyber scams and sophisticated attacks exploiting the busy holiday shopping season, warns cybersecurity experts.

Msg1 introduces multilingual messaging to help creators monetise meaningful, direct conversations with global audiences beyond language barriers.

Young Australians are most at risk as holiday online shopping scams surge, with Gen Z and Millennials more likely to engage in risky cyber behaviours this season.

Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.

As small businesses surge in Australia, aligning physical branding with digital presence is now essential for customer trust, loyalty and growth.

Max Klymenko, a UK creator, won the RØDE Creator of the Year Award and USD $25,000 for his popular Career Ladder series educating Gen Z audiences.

Millennials and Gen Z now make up 60% of new landlords in England and Wales, turning to TikTok for advice despite risks of unregulated guidance.

Innovation in European FMCG markets has dropped 20%, yet smaller brands boost sales with new products that align with consumer lifestyles and values.

A new study finds ATS rarely auto-reject CVs; most recruiters manually review applications despite the 75% auto-reject myth circulating online.

Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google’s shift to AI-driven search landscapes.

Nearly a third of UK youths now turn to AI and TikTok for health advice, highlighting a digital shift in how younger patients seek medical guidance.

Australians lost over AUD $87,000 to scams last year, with risky cyber habits like password reuse and oversharing on social media putting many at threat.

Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.