TikTok stories
Unfamiliar workplace jargon is putting off would-be founders, with 65% of UK respondents saying they do not feel confident starting a business.
Businesses are now tracking how AI answers mention them, as ChatGPT and Perplexity accounted for 24% of scraping requests in Decodo's top 10.
Resale and independent labels are drawing more creator attention, with Vinted up 16 places and Damson Madder up 15 in UK Instagram rankings.
Many Britons still need to look up basic business shorthand, with 65% lacking confidence to start a company and KPI topping searches.
Community pharmacies could miss out on local demand unless they improve their online visibility, Brand Champions said as it launched a postcode check service.
Advertisers paid more for Black Friday inventory, but stronger conversion performance still lifted returns as order costs fell 18%.
Gym-goers across the UK will see creator-led TikTok and mental health content as Zoom Media widens livegood's reach to more than four million viewers a month.
Brands can now run Snapchat campaigns through Collabstr's self-serve marketplace, giving access to more than a quarter of its creator base.
The rollout targets Americans feeling isolated by making it easier to meet nearby people who share interests, without using dating-style matching.
All nine campaigns produced a rise in footfall, with shoppers typically visiting stores within two days of seeing the ads.
Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.
Short-form video is pushing more New Zealanders to use avocados beyond toast, as home-cooked lunches and dinners gain ground.
Australia may let users switch off personalised feeds as regulators move to curb harmful content and protect under-18s online.
Pre-bid controls on TikTok cut unsuitable ad placements and lifted engagement for PepsiCo Philippines by up to 30% in a DoubleVerify test.
Scammers are draining older adults' savings through romance, friendship and fake AI trading pitches on social media before withdrawals are blocked.
Cost pressures have helped slow New Zealand's media shift, with television narrowly beating global video-sharing platforms and streaming use easing.
Teen-led content reaches young adults four times as often, upending marketers' assumptions about where online trends begin.
The shift is reshaping how people find information online, with web traffic down more than 10 per cent since ChatGPT launched and social use climbing.
Public pressure for AI guardrails is surging faster than it did for social media, as Australia joins a growing coalition urging action.
Privacy and defamation risks are mounting as Auckland retailers post suspected shoplifters' CCTV images, experts say.
