Sports Technology (SportsTech) stories

Ericsson, Spiideo, and Westbase.io launch a portable SmartCam with mobile streaming, enabling high-quality sports broadcasts from remote or temporary venues without fixed internet.

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

UK company Conflow Power launches solar streetlights with embedded AI, cutting energy use and emissions linked to global AI data centres.

PayPal becomes Liverpool FC's official digital payments partner, launching PayPal+ loyalty scheme for fans to earn rewards on matchday purchases.

Tim Stollznow wins the 2025 South Australian Pearcey Entrepreneur of the Year for leading MyVenue to global success in sports and entertainment POS software.

The Zwift Ride smart bike offers an immersive cycling experience with virtual racing and training for NZD $2,700 plus a $40 monthly subscription.

Snowflake partners with USA Bobsled/Skeleton to use AI and data analytics, boosting athlete support and sled tech ahead of Milano Cortina 2026 Olympics.

EFM launches iPhone 17 cases with D3O tech in Australia, blending top impact protection and 99% recycled materials for eco-conscious users.

Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari’s racing cars this season.

Netball Victoria won the 2025 Qlik ANZ Digital Transformation Award for overhauling its data strategy, boosting insights for 119,000 participants across Victoria.

NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.

Confluent partners with VCARB Formula 1 team to stream real-time data, enhancing race strategy and engineering with rapid telemetry insights.

The NBA teams up with Amazon Web Services to launch an AI-powered platform that transforms basketball insights for coaches, players and fans worldwide.

Testlio, Bugcrowd and InnoWave launch Testlio Apex Partner Programme, uniting global experts to enhance software quality assurance in fintech and tech sectors.

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

Oakley and Meta have launched Meta Vanguard AI glasses, offering athletes performance insights, a POV camera, and fitness app integration for high-intensity sports.

Epic Padel has secured USD $10 million to expand padel clubs across the US and boost global ventures, aiming to grow the sport beyond urban elite venues.

Harlequins partners with AccountsIQ, renaming their West Stand for 2025/26, to embed data-led insights in rugby operations and fan engagement.

Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.