Sports Technology (SportsTech) stories - Page 2
Emerge Digital extends Gloucester Rugby tech tie-up
Wed, 11th Feb 2026
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network infrastructure
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digital transformation
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ai
Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.
Acronis extends Manchester City data protection deal
Fri, 6th Feb 2026
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virtualisation
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data protection
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dr
Acronis has renewed its partnership with Manchester City, extending its role safeguarding the club's expanding digital and data operations.
Okta to secure PGA of America identity & AI rollout
Fri, 6th Feb 2026
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data protection
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digital transformation
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mfa
Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.
Alibaba Cloud brings AI replay tech to Milano 2026
Fri, 6th Feb 2026
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rpa
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genai
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llms
Alibaba Cloud will power immersive AI-driven replays and fast media search for global broadcasters at the Milano Cortina 2026 Winter Games.
EE opens Lakeside store with AI safety appointments
Thu, 29th Jan 2026
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gaming
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uc
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cx
EE has opened a new Lakeside Experience store, piloting 'Stay Safe with AI' sessions amid a GBP £3 million UK retail investment plan.
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McLaren partners with Rubrik to secure racing data
Thu, 29th Jan 2026
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data protection
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dr
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ransomware
McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.
Schneider Electric powers new McLaren Racing tie-up
Wed, 28th Jan 2026
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hyperscale
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dc
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supply chain
Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.
Twilio, AEG sign fan engagement & data partnership
Fri, 23rd Jan 2026
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saas
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paas
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mfa
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
Ruckus Networks signs TGR Haas F1 as official partner
Fri, 23rd Jan 2026
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network infrastructure
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digital transformation
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cx
Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.
Twilio, AEG partner to enhance live sport & ticketing
Wed, 21st Jan 2026
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crm
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paas
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data analytics
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.
Antevia powers Bath Rugby with new private 5G network
Thu, 15th Jan 2026
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uc
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network infrastructure
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digital signage
Antevia's private 5G now underpins Bath Rugby's Recreation Ground, tackling match-day congestion and boosting operations and fan services.
Alteryx extends McLaren data deal into WEC Hypercar
Thu, 15th Jan 2026
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data analytics
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formula one
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productivity
Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.
Track Titan raises USD $5m to power AI racing coaching
Thu, 18th Dec 2025
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gaming
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digital entertainment
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ai
London start-up Track Titan raises USD $5m seed round to scale its AI-powered racing coach for gamers and amateur track drivers.
Ericsson & Spiideo launch mobile video for remote sports venues
Wed, 3rd Dec 2025
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digital entertainment
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ericsson
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streaming
Ericsson, Spiideo, and Westbase.io launch a portable SmartCam with mobile streaming, enabling high-quality sports broadcasts from remote or temporary venues without fixed internet.
Real Madrid partners with Adobe to enhance fan content using AI
Wed, 26th Nov 2025
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martech
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genai
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ai
Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.
Solar streetlights with embedded AI offer greener data solution
Mon, 24th Nov 2025
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smart cities
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surveillance
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hyperscale
UK company Conflow Power launches solar streetlights with embedded AI, cutting energy use and emissions linked to global AI data centres.
PayPal partners with Liverpool FC to launch fan reward scheme
Thu, 20th Nov 2025
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payment technologies
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paypal
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sportstech
PayPal becomes Liverpool FC's official digital payments partner, launching PayPal+ loyalty scheme for fans to earn rewards on matchday purchases.
Bitdefender expands cybersecurity partnership with Ferrari F1 team
Tue, 21st Oct 2025
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data protection
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digital transformation
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advanced persistent threat protection
Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari's racing cars this season.
NBA teams with AWS to launch AI-powered basketball insights hub
Thu, 2nd Oct 2025
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digital transformation
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hyperscale
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ai
The NBA teams up with Amazon Web Services to launch an AI-powered platform that transforms basketball insights for coaches, players and fans worldwide.
Testlio partners with Bugcrowd & InnoWave on global QA hub
Wed, 1st Oct 2025
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devops
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digital transformation
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fintech
Testlio, Bugcrowd and InnoWave launch Testlio Apex Partner Programme, uniting global experts to enhance software quality assurance in fintech and tech sectors.