Social Media Stories - Page 3

UK Stories

Social Media stories

Liverpool FC expands SAS partnership for fan marketing

Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Last month

Digital Transformation

UK finance staff use generative AI daily, survey finds

Compliance teams face new blind spots as 61% of UK financial services and insurance staff use generative AI daily, a survey found.

By Karen Joy Bacudo • 3 min read • Last month

Customer Experience

WNTD launches fashion app with GBP £3 million backing

Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.

By Sofiah Nichole Salivio • 4 min read • Last month

Marketing Technologies

Why last-mile compliance is putting ad campaigns at risk

Campaigns can be delayed or pulled from air if rights or regulatory checks are missed at the final delivery stage, costing brands money.

By Noreen Connolly • 5 min read • Last month

Global Stories

Social Media stories

Data Protection

New Zealand seeks public input on ad regulation rules

The review could force brands, influencers and retailers to rethink how ads are labelled, priced and disclosed across digital channels.

By Karen Joy Bacudo • 4 min read • Last month

Malware

Bitdefender warns journalists on phishing & source safety

Reporters face rising risks from phishing, spyware and device compromise as Bitdefender urges tighter source protection and account security.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

team.blue rolls out AI tools across its business brands

Small firms using team.blue brands can now automate bookings, compliance, website building and data analysis through AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Marketing Technologies

DoubleVerify wins TikTok video viewability accreditation

The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.

By Sofiah Nichole Salivio • 3 min read • Last month

Marketing Technologies

Taboola launches Realise+ with agentic AI for advertisers

Advertisers could shift more performance budgets to the open web as Taboola adds real-time budget allocation and AI campaign tools.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Last month

Gaming

HONOR 600 series launches in Singapore first worldwide

Singapore buyers get first access worldwide to HONOR’s 600 series, which starts at SGD $799 and adds AI video tools and big batteries.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Social Media stories

Data Protection

Content systems in B2B tech: Scaling assets across channels

B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.

By Patrick Keenan • 4 min read • Last month

Social Media

Build or buy? How companies should manage external communications

For many B2B firms, a hybrid communications model is cheaper than hiring in-house specialists and offers sharper market insight across Southeast Asia.

By Patrick Keenan • 4 min read • Last month

Fintech

Astor raises USD $5 million to guide retail investors

The funding will help Astor expand its AI adviser for retail investors as younger savers increasingly turn to social media for tips.

By Karen Joy Bacudo • 3 min read • Last month

Smart Cities

Thought leadership in B2B tech: From expertise to influence

Poorly translated expertise is leaving many Southeast Asian B2B tech firms invisible to buyers and weakening shortlist chances.

By Patrick Keenan • 4 min read • Last month

Storage

UGREEN lands first sports deal with New England Patriots

The deal gives UGREEN its first global sports platform and expands the accessory maker’s reach to NFL fans in North America, though terms were not disclosed.

By Sofiah Nichole Salivio • 4 min read • Last month