IT Brief UK - Technology news for CIOs & IT decision-makers

Public Relations stories

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OpenAI acquires TBPN to expand media and strategy reach

Last week
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
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Szuplat warns UK leaders over AI-heavy communications

Last month
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genai
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ai
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ai ethics & governance
Obama speechwriter Terry Szuplat urges UK founders to keep communications human as AI-driven posts risk eroding trust and audience connection.
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Companies grow quieter as polarisation reshapes PR

Last month
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risk & compliance
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ai
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clean technologies
USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.
Debby penton

Wildfire wins Apogee, Cadence & SNP Group PR briefs

Last month
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digital transformation
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partner programmes
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digital twins
Wildfire lands UK and EU PR roles with Apogee, Cadence and SNP Group as agency broadens its B2B technology portfolio.
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Indigo Telecom hires Ilex to drive global growth push

Last month
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network infrastructure
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hyperscale
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dc
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
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The Golden Triangle of marketing in the AI era

Last month
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
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Food & drink brands double down on influencers for 2026

Last month
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martech
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partner programmes
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cdp
European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.
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Google AI more negative than ChatGPT for brand reputation

Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Style, substance, and strategy: Drawing similarities between pageantry and PR

Last month
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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
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Why "Give to Gain" needs to stop being a women's virtue and start being a business model

Last month
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uc
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partner programmes
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collaboration
Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.
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The women who keep fintech clear, usable, and trusted

Last month
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digital transformation
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crypto
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fintech
Women in fintech comms quietly shape how digital finance is explained, tested and trusted, turning complex systems into everyday tools.
Geoff

International Women's Day: What real equity looks like in business

Last month
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partner programmes
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ai
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ai ethics & governance
On International Women's Day 2026, 'Balancing the scales' means redesigning business systems, not branding equity as a one-day campaign.
Candice gersun

From video games to AI visibility: How women in tech can build authority through PR

Last month
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gaming
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martech
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partner programmes
From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.
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Energyz Black wins Hotwire Accelerator for UK energy AI

Last month
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ai
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clean technologies
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hotwire
Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.
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Why diverse SaaS leadership must be a board priority

Last month
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digital transformation
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risk & compliance
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erp
Homogeneous leadership in SaaS is more than a cultural concern; it is a strategic risk that stifles innovation, resilience and commercial performance.
Ilissa

Beyond visibility: how true leadership really works

Last month
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devops
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digital transformation
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hcm
On International Women's Day, leadership's true test lies not in visibility at the table, but in daily accountability after meetings end.
Safaque kagdi

Women in tech must demand more than token PR support

Last month
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erp
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api
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llms
On International Women's Day, women in tech are urged to demand PR that builds real authority, not box-ticking 'inspirational' coverage.
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Why tech communications need diversity at the table

Last month
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software development
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smb
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it department
Tech communications win trust when diverse voices shape stories around outcomes and lived experience, not just logic and specs.
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Gartner: LLMs to reshape PR budgets & staff chatbots

Wed, 18th Feb 2026
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martech
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hcm
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rpa
Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.
Wwdc

Apple opens 2026 Swift Student Challenge to global coders

Mon, 16th Feb 2026
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software development
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ios
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apple
Apple has opened submissions for the 2026 Swift Student Challenge, inviting student developers worldwide to submit Swift app playgrounds by 28 February.