Personalisation stories - Page 7

Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.

BotPenguin's AI Chatbots offer personalized communication and integrations to enhance customer engagement and business operations.

Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.

Men’s health charity, Movember, has implemented Atomic, an in-app customer engagement platform to drive increased sales and personalisation.

The Prestige beauty company deploys a customer data platform to democratise data, deliver personalised customer experiences and increase agility.

Tredence was recognized for its ability to merge vertical expertise with customer analytics and data engineering sets.

Tata Communications has announced it has entered into a definitive agreement to acquire Kaleyra, with the aim of empowering global enterprises.

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

A keynote presentation at Future State 2023 saw two Adidas leaders discuss the implications of Artificial Intelligence for the future of eCommerce.

Progress has announced the release of Progress Sitefinity 14.4, offering improved AI algorithms and extended support timeframes.

The public sector’s current reliance on legacy systems inhibits simple creative ideas and website changes on the fly.

Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.

Amperity has announced Rhone has selected Amperity as the critical foundation to maximise the value of its omnichannel customer data.

Customer data platform Amperity appoints Rian Smith as New Business Director and Sam Bessey as Lead Solutions Consultant to strengthen Asia Pacific presence.

Zoom has officially launched Zoom Virtual Agent, an intelligent conversational AI and chatbot solution designed to transform customer and employee assistance.

The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.

The Supara Group, a Southeast Asian clothing company, automates responses to skyrocketing online customer queries using Freshdesk Omnichannel and Freshchat.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

More than two-thirds of marketing executives believe their personalization efforts are not strong enough, according to a report by MoEngage.