IT Brief UK - Technology news for CIOs & IT decision-makers
United Kingdom

Olympic Games Stories

UK Stories

Olympic Games stories

European TV market stabilises as 40-inch sales accelerate
Gaming

European TV market stabilises as 40-inch sales accelerate

The European TV market shows signs of stabilisation as 40-inch TV sales surge 43%, nearing break-even volumes despite continued revenue decline in 2025.

By Melvin Hipolito • 3 min read • Fri, 3rd Oct 2025

Global Stories

Olympic Games stories

BYRDLI, Tahnee Cook launch live LA travel booking push
eCommerce

BYRDLI, Tahnee Cook launch live LA travel booking push

BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.

By Mark Tarre • 4 min read • Wed, 11th Mar 2026
Alibaba Cloud powers AI-first tech shift at Olympics
Digital Transformation

Alibaba Cloud powers AI-first tech shift at Olympics

Alibaba Cloud's AI and live cloud platform reshaped Milano Cortina broadcasting and operations, debuting LLM tools across the Olympics.

By Mark Tarre • 4 min read • Sat, 28th Feb 2026
TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
Belluno fire brigade deploys gas & radiation monitors
Internet of Things

Belluno fire brigade deploys gas & radiation monitors

Belluno fire brigade adopts connected gas and radiation monitors to bolster venue safety ahead of the Milan-Cortina Winter Olympics.

By Sean Mitchell • 3 min read • Sat, 21st Feb 2026
Fake Olympics shop ads on Meta target fans' wallets
Phishing

Fake Olympics shop ads on Meta target fans' wallets

Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Feb 2026
TCL unveils Milan showcase for Milano Cortina 2026
Digital Signage

TCL unveils Milan showcase for Milano Cortina 2026

TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026
Alibaba Cloud brings AI replay tech to Milano 2026
Robotic Process Automation

Alibaba Cloud brings AI replay tech to Milano 2026

Alibaba Cloud will power immersive AI-driven replays and fast media search for global broadcasters at the Milano Cortina 2026 Winter Games.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
Alibaba Cloud to power digital services at Dakar 2026 Games
Artificial Intelligence

Alibaba Cloud to power digital services at Dakar 2026 Games

Alibaba Cloud will provide digital infrastructure for the 2026 Summer Youth Olympic Games in Dakar, the first Olympic event hosted in Africa.

By Jed Nykolle Harme • 3 min read • Thu, 7th Aug 2025
Wearable tech brings lab-grade biomechanics to trails
Health Technologies

Wearable tech brings lab-grade biomechanics to trails

Smart socks and GPS from Danu Sports are helping University of Queensland researchers bring lab-grade biomechanics to Brisbane's trails.

By Sean Mitchell • 4 min read • Tue, 8th Jul 2025

Stories from Other Regions

Olympic Games stories

Melbourne Park appoints AXS as year-round ticketing provider
Digital Transformation

Melbourne Park appoints AXS as year-round ticketing provider

The deal gives fans a new digital ticketing system across Melbourne Park’s busiest venues, including Rod Laver Arena and AAMI Park.

By Sean Mitchell • 3 min read • Mon, 27th Apr 2026
Midea backs Women's Asian Cup with Lydia Williams push
Olympic Games

Midea backs Women's Asian Cup with Lydia Williams push

Midea steps up Australian push by backing the AFC Women's Asian Cup 2026 and signing former Matildas star Lydia Williams as ambassador.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
Nine deepens Mantis ad tech deal with app expansion
Marketing Technologies

Nine deepens Mantis ad tech deal with app expansion

Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026
Snowflake partners with USA Bobsled/Skeleton for AI-powered edge
Data Analytics

Snowflake partners with USA Bobsled/Skeleton for AI-powered edge

Snowflake partners with USA Bobsled/Skeleton to use AI and data analytics, boosting athlete support and sled tech ahead of Milano Cortina 2026 Olympics.

By Sean Mitchell • 3 min read • Wed, 5th Nov 2025
Construction tech proposed as a solution for Brisbane's $7bn Olympic build
DevOps

Construction tech proposed as a solution for Brisbane's $7bn Olympic build

Brisbane's $7bn Olympic build faces risk from a 55,000-strong construction worker shortage and outdated methods that could delay 2032 Games infrastructure.

By Catherine Knowles • 4 min read • Thu, 30th Oct 2025
JCDecaux unveils ASPIRE digital screens across six Brisbane sites
Digital Signage

JCDecaux unveils ASPIRE digital screens across six Brisbane sites

JCDecaux unveils its ASPIRE digital screen network across six prime Brisbane locations, boosting advertiser reach ahead of the 2032 Olympic Games.

By Melvin Hipolito • 3 min read • Wed, 27th Aug 2025
Wasabi partners with USA Rugby, expanding cloud in sports market
Storage

Wasabi partners with USA Rugby, expanding cloud in sports market

Wasabi Technologies is now the Official Cloud Storage Partner of USA Rugby, with branding on national team jerseys through 2025, expanding its sports market presence.

By Sean Mitchell • 3 min read • Wed, 25th Jun 2025