Generation Z stories - Page 3

UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.

Many young UK shoppers risk scams by using AI and social media for festive gifts, despite widespread concerns over online holiday shopping risks.

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.

UNiDAYS taps Mona Akiki as Chief People Officer to drive global growth and enhance culture for its 250-strong London-based workforce.

Gen Z demands instant replies within 15 minutes and prefers social shopping on apps like Instagram and TikTok, pushing retailers to adopt AI and automation.

Gen Z professionals urge UK workplaces to adopt visual, AI-powered collaboration tools, citing improved creativity and communication efficiency.

UK shoppers are rapidly embracing generative AI this Christmas, with 71% using it to pick gifts and manage budgets amid rising cost of living worries.

Stricter returns policies deter 66% of global shoppers, with Millennials and Gen Z most likely to avoid retailers who enforce tighter rules, Blue Yonder survey finds.

A quarter of Australian workers are banned from using AI at work, with many lacking training and clear guidance amid rising concerns over data and regulation.

AI boosts productivity and well-being in UK SMEs, yet older workers' slower uptake reveals a generational divide hindering full workplace adoption.

Over half of UK consumers use AI assistants for daily tasks but remain cautious, especially about financial decisions, valuing human support in stress.

Nearly half of UK firms now offer a four-day work week, replacing 'Summer Fridays' as younger workers lead demand for permanent flexibility.

Nearly a third of UK entry-level jobs have vanished since 2022, as 80% of Gen Z fear AI may endanger their future career prospects.

Gen Z boosts UK consumer confidence to 28%, driving demand for personalised, authentic retail experiences amid cautious economic optimism, says dentsu report.

AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.

Half of British adults would trust AI to handle legal contracts, with 56% open to using it for interpreting terms despite potential risks highlighted by experts.

Most L&D professionals find engaging Baby Boomers hardest in multi-generational workforces, with tech seen as key to personalised learning solutions, LearnUpon finds.

people2people report reveals a slowing job market, rising competition, and shifting employee priorities focused on career growth and flexibility across generations.

Forethought's 2025 report reveals agentic AI boosts CX outcomes, resolving 57% more tickets and cutting costs by over 20%, outperforming traditional AI solutions.