IT Brief UK - Technology news for CIOs & IT decision-makers

Generation Z stories - Page 2

Lonely london flat laptop glowing digital figure masked shadows broken hearts

UK daters embrace AI romance as scams & loneliness rise

Sat, 31st Jan 2026
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mdm
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ai
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ai ethics & governance
Lonely UK daters increasingly turn to AI companions even as romance scams surge, with rising losses and growing trust in chatbots over humans.
Uk shop owner accepting digital wallet payment union jack scene

Exactly.com cuts fees as it targets UK SME payments growth

Fri, 23rd Jan 2026
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crypto
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fintech
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cx
Exactly.com trims processing fees after 23% turnover rise, targeting UK SMEs with local acquiring and lower-cost eCommerce payments.
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Gen Z 'lily padding' forces UK employers to rethink careers

Wed, 21st Jan 2026
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hcm
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hybrid & remote work
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recruitment
Gen Z 'lily padding' is pushing UK employers to ditch rigid promotion ladders and design flexible, personalised career paths to retain staff.
Neurodivergent professional focused home office clarity empowerment

How AI helps neurodivergent professionals showcase their strengths

Mon, 19th Jan 2026
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data analytics
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erp
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genai
AI tools like Copilot are helping neurodivergent professionals cut cognitive load, boost confidence and turn difference into leadership strength.
Uk graduate crossroads clear path office blocked by gears skyline

Employers say UK graduates work-ready despite job gap

Fri, 16th Jan 2026
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edutech
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higher education
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skills shortage
Most UK employers say graduates are work-ready, but recruiters warn flawed hiring systems are locking thousands of young people out of jobs.
Jaded london 3

Jaded London hires Verde to fuel £100m SEO growth push

Mon, 12th Jan 2026
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martech
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marketing
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instagram
Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.
Genz employee and older manager collaboration modern office scene

Gen Z staff embrace regular feedback to drive growth at work

Fri, 9th Jan 2026
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e-learning
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hcm
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hybrid & remote work
Gen Z workers want frequent, constructive feedback and mentorship, overturning myths that younger staff are too fragile for criticism at work.
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UK savers turning to AI as average investments rise

Thu, 8th Jan 2026
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fintech
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genai
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ai
UK savers using AI for financial advice now invest an average of GBP £2,354.60, with Gen X and Boomers committing the most.
Genz comparing smartphones in cozy bedroom with gadgets and apps

Gen Z trust creators over brands for tech decisions

Fri, 12th Dec 2025
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mdm
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martech
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smart home
Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.
Genz creator in cozy bedroom studio filming brand content influence

Gen Z drives shift from ads to creator-led influence

Wed, 10th Dec 2025
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digital transformation
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martech
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genai
Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
Genz shopper uk apartment hallway furniture returns delivery van

Gen Z 'Returniture' trend piles pressure on UK retailers

Wed, 10th Dec 2025
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digital transformation
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cx
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martech
Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.
Frustrated shopper using laptop amid shopping bags home uk obstacles

Website accessibility barriers drive UK shoppers to abandon sales

Tue, 2nd Dec 2025
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cx
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martech
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e-commerce
Accessibility barriers cause 57% of UK shoppers, including 76% with disabilities, to abandon online purchases during key sales like Black Friday and January sales.
Ben cousens(2)

Building a digital economy for Gen Z

Mon, 24th Nov 2025
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gaming
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fintech
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digital entertainment
Gen Z expects a digital economy that moves as fast and fluidly as their online lives, demanding real-time, seamless monetary interactions and value exchange.
Gold coins assets flow uk to singapore dubai young adults wealth move

UK wealth managers risk losing GBP £90 billion as millionaires flee

Fri, 21st Nov 2025
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digital transformation
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ai
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investment
UK wealth managers risk losing GBP £90 billion as millions move assets abroad amid rising demands for digital services and generational wealth shifts.
Gen z shopper considering ethical products heart leaf handshake icons

Gen Z shoppers to prioritise personal values over discounts

Fri, 21st Nov 2025
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cx
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martech
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ai
Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.
Photorealistic close up digital stablecoins on reflective surface with ai robotic hand

Bluwhale launches AI Stablecoin Agent as market tops $300bn

Thu, 20th Nov 2025
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crypto
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fintech
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blockchain
Bluwhale launches AI-powered Stablecoin Agent to manage digital dollars as stablecoin market tops $300bn, aiming to boost individual investor returns.
Young adults using smartphones inspecting modern home social media property advice

Young landlords turn to TikTok for advice amid regulatory risks

Thu, 20th Nov 2025
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power / energy
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social media
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energy efficient
Millennials and Gen Z now make up 60% of new landlords in England and Wales, turning to TikTok for advice despite risks of unregulated guidance.
Modern workplace automation robots computers tech professionals collaborating

Kaseya predicts AI risks, job shifts & MSP growth as IT evolves

Tue, 18th Nov 2025
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data analytics
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digital transformation
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hyperscale
Kaseya forecasts AI risks, job cuts, and growth opportunities as managed service providers adapt to evolving tech, cybersecurity, and sustainability demands.
Young british person supermarket checkout piggy bank pension growth symbols

New app lets young Brits grow pensions with cashback rewards

Tue, 18th Nov 2025
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fintech
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amazon
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starbucks
Chest launches app to grow pensions by converting everyday cashback from retailers like Amazon and Tesco into retirement savings.
Young british adults using laptops smartphones with resume job ai icons london skyline background

AI tools become essential for UK job seekers, survey reveals

Thu, 6th Nov 2025
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ai
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job seekers
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millennials
A survey shows 85.6% of UK job seekers regularly use AI tools like Huntr to tailor CVs and prepare for interviews in a digital job market.