IT Brief UK - Technology news for CIOs & IT decision-makers

Freshworks stories

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ControlUp unveils multi-tenant DEX platform for MSPs

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ControlUp has launched a multi-tenant digital experience platform and partner programme to help MSPs automate IT, boost CX and grow revenue.
Ps simon hayward vice president of sales emea freshworks e1755063247645  1

From complexity to clarity: How AI is transforming UK local government

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UK councils ramp up AI spending to boost efficiency and services, but poor strategy and complexity risk wasting taxpayers’ money.
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Freshworks hires Kady Srinivasan as AI era marketing chief

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Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.
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Freshworks adds AI tools to streamline customer service

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Freshworks rolls out new AI tools for Freshdesk to unify channels, cut agent drudgery and boost resolution speeds for service teams.
Ps simon hayward vice president of sales emea freshworks e1755063247645  1

Q&A: How AI helps CX teams stay resilient through the holiday rush

Tue, 16th Dec 2025
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AI is transforming Christmas CX from chaotic surge to controlled service, helping teams stay resilient, protect wellbeing and meet soaring demand.
Ps simon hayward vice president of sales emea freshworks e1755063247645  1

The UK's efficiency ambitions face a quiet obstacle, software complexity

Wed, 10th Dec 2025
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UK firms chasing efficiency gains are finding staff lose a day a week to tangled software, undercutting productivity and morale.
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CGI & Freshworks partner to deliver AI service tools in UK

Fri, 5th Dec 2025
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CGI and Freshworks partner to provide AI-driven service tools targeting UK mid-market and public sectors, focusing initially on education and policing.
Ps simon hayward vice president of sales emea freshworks e1755063247645

Q&A: How software waste and complexity are undermining the UK’s productivity ambition

Thu, 4th Dec 2025
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UK firms waste 20% of software spend and lose 7% of revenue to complexity, hindering productivity amid the Autumn Budget's focus on efficiency.
Ps simon hayward vice president of sales emea freshworks e1755063247645

What Black Friday revealed about retail’s customer service challenges

Thu, 4th Dec 2025
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Black Friday exposed how rising demand strains UK retailers' customer service, revealing challenges caused by complex systems and ageing processes.
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Freshworks launches standalone platform to boost business teams

Mon, 1st Dec 2025
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Freshworks unveils Freshservice for Business Teams as a standalone platform, enabling HR, Finance and Legal to independently manage internal workflows.
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Overcoming the perceived AI skills gap

Thu, 27th Nov 2025
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Nearly half of UK business leaders view themselves as AI experts, yet 22% cite a skills gap as a key hurdle, hindering wider AI adoption in the workplace.
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Freshworks unveils AI features to boost UK enterprise support

Tue, 18th Nov 2025
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Freshworks launches new AI tools in the UK to streamline customer support and IT management, boosting efficiency and cutting manual tasks for enterprises.
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The importance of simplifying IT: enterprise capability without the complexity

Fri, 14th Nov 2025
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IT leaders now prioritise simple, effective technology over flashy AI, seeking quick, practical outcomes that enhance customer and employee experiences.
Ps simon hayward

Three signs your company is heading for the customer support squeeze

Wed, 12th Nov 2025
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Businesses face a customer support squeeze as rising effort, agent overload, and scale pressures threaten growth and customer loyalty.
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Enterprise software complexity costs UK economy GBP £32 billion

Tue, 11th Nov 2025
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Complex enterprise software is costing the UK economy GBP £32 billion yearly, with wasted investments and lost productivity hindering business growth.
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The business value of uncomplicated

Mon, 10th Nov 2025
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Businesses grow increasingly complex, but prioritising uncomplicated, intuitive AI tools can boost speed, clarity and employee satisfaction in today’s fast market.
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Freshworks grows AI revenue & launches non-IT service solution

Fri, 7th Nov 2025
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Freshworks boosts AI revenue with a 15% rise in quarterly revenue and launches Freshservice for Business Teams, expanding beyond IT departments.
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Retail’s AI Revolution: Why personalisation is the game-changer

Sat, 25th Oct 2025
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Retailers are rapidly adopting AI to personalise shopping experiences, boosting customer loyalty and handling £30bn in UK click-and-collect orders in 2025.
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Unlocking AI’s potential: Why your GenAI projects are losing momentum

Sat, 25th Oct 2025
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Despite 61% of leaders increasing AI adoption recently, many GenAI projects stall without clear use cases, solid data strategies, and a culture of experimentation.
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Scalekit raises USD $5.5M to secure AI agents in enterprise IT

Wed, 17th Sep 2025
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Scalekit has secured USD $5.5m in seed funding to launch a developer toolkit that authenticates AI agents and protects enterprise IT systems.