Freshworks stories

Manchester tech conference to probe AI governance, cyber defence and deepfake hiring as business leaders weigh trust, risk and customer experience.

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

Synthflow names Matt Alexander Vice President of Channel and Alliances to deepen partner ties and drive international AI growth.

Freshworks appoints Kuntal Vahalia as Senior Vice President, Global Channels and Alliances, as it deepens partner ties to win more enterprise business.

Freshworks adds live asset discovery to Freshservice, aiming to give IT teams clearer hybrid estate visibility and faster incident response.

Support Fusion raises AUD $1 million pre-seed to grow US and UK presence and scale AI-led integrations for co-managed enterprise IT.

Complex software sprawl is costing UK firms more than GBP £32bn a year, as over a fifth of tech spend is now linked to buyer's remorse.

ControlUp has launched a multi-tenant digital experience platform and partner programme to help MSPs automate IT, boost CX and grow revenue.

UK councils ramp up AI spending to boost efficiency and services, but poor strategy and complexity risk wasting taxpayers' money.

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

Freshworks rolls out new AI tools for Freshdesk to unify channels, cut agent drudgery and boost resolution speeds for service teams.

AI is transforming Christmas CX from chaotic surge to controlled service, helping teams stay resilient, protect wellbeing and meet soaring demand.

UK firms chasing efficiency gains are finding staff lose a day a week to tangled software, undercutting productivity and morale.

CGI and Freshworks partner to provide AI-driven service tools targeting UK mid-market and public sectors, focusing initially on education and policing.

UK firms waste 20% of software spend and lose 7% of revenue to complexity, hindering productivity amid the Autumn Budget's focus on efficiency.

Black Friday exposed how rising demand strains UK retailers' customer service, revealing challenges caused by complex systems and ageing processes.

Nearly half of UK business leaders view themselves as AI experts, yet 22% cite a skills gap as a key hurdle, hindering wider AI adoption in the workplace.

Freshworks launches new AI tools in the UK to streamline customer support and IT management, boosting efficiency and cutting manual tasks for enterprises.

IT leaders now prioritise simple, effective technology over flashy AI, seeking quick, practical outcomes that enhance customer and employee experiences.

Businesses face a customer support squeeze as rising effort, agent overload, and scale pressures threaten growth and customer loyalty.