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Fan Experience stories

Apollo3D urges pubs to use virtual tours for World Cup
Data Analytics

Apollo3D urges pubs to use virtual tours for World Cup

Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.

By Sofiah Nichole Salivio • 4 min read • Last month
RFU appoints Capgemini as digital transformation partner
Digital Transformation

RFU appoints Capgemini as digital transformation partner

Players, volunteers and supporters in England are set for smoother rugby services as the RFU hands Capgemini day-to-day digital operations.

By Sofiah Nichole Salivio • 3 min read • Wed, 15th Apr 2026

Global Stories

Fan Experience stories

How data centres make the FIFA World Cup possible
Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • Yesterday
YouTube launches FIFA Creator Cup for World Cup push
YouTube

YouTube launches FIFA Creator Cup for World Cup push

Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.

By Sofiah Nichole Salivio • 3 min read • Yesterday
Radiohead adopts wireless guitars for European arena shows
User Interface

Radiohead adopts wireless guitars for European arena shows

Faster instrument swaps and freer movement helped Radiohead's in-the-round arena return, after blind tests eased fears over wireless sound.

By Sofiah Nichole Salivio • 5 min read • Last week
Formula 1 app adds race experience for Grand Prix fans
Customer Relationship Management

Formula 1 app adds race experience for Grand Prix fans

Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.

By Sofiah Nichole Salivio • 4 min read • Last month
BT unveils Euro 2028 football poem with Frank Skinner
Unified Communications

BT unveils Euro 2028 football poem with Frank Skinner

Supporters could see faster mobile service at Euro 2028 venues as BT ties its tournament push to network upgrades and eSIM plans.

By Sean Mitchell • 4 min read • Last month
Infobip & TGR Haas launch AI fan companion RaceMate
Customer Relationship Management

Infobip & TGR Haas launch AI fan companion RaceMate

Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.

By Sean Mitchell • 3 min read • Last month
Cognizant named Aston Martin F1 Global AI Services partner
Customer Relationship Management

Cognizant named Aston Martin F1 Global AI Services partner

The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.

By Catherine Knowles • 4 min read • Last month
HCLTech signs DP World Tour digital experience deal
Data Analytics

HCLTech signs DP World Tour digital experience deal

Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.

By Sean Mitchell • 4 min read • Wed, 29th Apr 2026
Racing Bulls simulator launches in Cherry Edition livery
Partner Programmes

Racing Bulls simulator launches in Cherry Edition livery

Collectors can now buy a motion simulator mirroring Racing Bulls’ one-off Suzuka cherry blossom livery, as teams seek fresh merchandise revenue.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026

Stories from Other Regions

Fan Experience stories

2degrees rebrands stores as 2deVries for Auckland FC
2degrees

2degrees rebrands stores as 2deVries for Auckland FC

Shoppers in central Auckland will find a temporary 2deVries makeover and ticket giveaway as sponsor 2degrees backs the sold-out Grand Final.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Afterpay Arena deal to reshape Sydney venue payments
Fintech

Afterpay Arena deal to reshape Sydney venue payments

The five-year deal could ease upfront costs for fans and boost spending on tickets, food and merchandise at one of Australia's busiest arenas.

By Karen Joy Bacudo • 4 min read • Last month
Adrenalen Edge launches SportEdge for venue screens
Digital Signage

Adrenalen Edge launches SportEdge for venue screens

The new system aims to cut manual screen scheduling and help venues link live sport with promotions across multiple sites.

By Joseph Gabriel Lagonsin • 4 min read • Last month
UGREEN lands first sports deal with New England Patriots
Storage

UGREEN lands first sports deal with New England Patriots

The deal gives UGREEN its first global sports platform and expands the accessory maker’s reach to NFL fans in North America, though terms were not disclosed.

By Sofiah Nichole Salivio • 4 min read • Mon, 27th Apr 2026
Melbourne Park appoints AXS as year-round ticketing provider
Digital Transformation

Melbourne Park appoints AXS as year-round ticketing provider

The deal gives fans a new digital ticketing system across Melbourne Park’s busiest venues, including Rod Laver Arena and AAMI Park.

By Sean Mitchell • 3 min read • Mon, 27th Apr 2026
NASCAR uses AI to speed race analysis & fan feedback
Data Analytics

NASCAR uses AI to speed race analysis & fan feedback

Race analysis that once took hours can now be done in minutes, giving NASCAR quicker insight into fan views and on-track competition.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 15th Apr 2026