Fan Experience stories
RFU appoints Capgemini as digital transformation partner
3 days ago
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digital transformation
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cx
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martech
RFU taps Capgemini to modernise England rugby's digital systems, using AI-led innovation to improve services for players, volunteers and fans.
Racing Bulls simulator launches in Cherry Edition livery
This month
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partner programmes
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social media
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formula one
Racing Bulls' cherry blossom Japanese Grand Prix livery inspires limited-edition motion simulator as F1 collectibles market expands.
Small Cell Forum guide maps stadium connectivity models
This month
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uc
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network infrastructure
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cx
Small Cell Forum outlines stadium network options as venue owners weigh shared infrastructure, private systems and 5G Standalone for crowded events.
Rise of AI Agents introduces new infosec risk: Okta
Last month
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data protection
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digital transformation
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mfa
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
RUCKUS rolls out Wi‑Fi 7 network at LAFC's BMO Stadium
Last month
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network infrastructure
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data analytics
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martech
RUCKUS deploys Wi‑Fi 7 and AI-managed networking at LAFC's 22,000-seat BMO Stadium, targeting high-density, matchday connectivity.
Oracle extends AI-driven title deal with Red Bull Racing
Fri, 27th Feb 2026
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data analytics
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digital transformation
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hcm
Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.
Six Nations ads boost engagement but spark fan backlash
Thu, 19th Feb 2026
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cx
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martech
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samsung
Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.
LIV Golf debuts AI 'Fan Caddie' second-screen companion
Thu, 12th Feb 2026
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semiconductors
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data analytics
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digital transformation
LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.
TCL unveils Milan showcase for Milano Cortina 2026
Wed, 11th Feb 2026
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digital signage
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smart home
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digital entertainment
TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.
Emerge Digital extends Gloucester Rugby tech tie-up
Wed, 11th Feb 2026
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network infrastructure
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digital transformation
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ai
Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.
Okta to secure PGA of America identity & AI rollout
Fri, 6th Feb 2026
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data protection
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digital transformation
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mfa
Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.
Twilio, AEG sign fan engagement & data partnership
Fri, 23rd Jan 2026
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saas
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paas
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mfa
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
Ruckus Networks signs TGR Haas F1 as official partner
Fri, 23rd Jan 2026
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network infrastructure
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digital transformation
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cx
Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.
Twilio, AEG partner to enhance live sport & ticketing
Wed, 21st Jan 2026
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crm
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paas
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data analytics
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.
Antevia powers Bath Rugby with new private 5G network
Thu, 15th Jan 2026
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uc
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network infrastructure
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digital signage
Antevia's private 5G now underpins Bath Rugby's Recreation Ground, tackling match-day congestion and boosting operations and fan services.
Private 5G & LTE spend to surpass USD $7.2bn by 2028
Mon, 12th Jan 2026
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uc
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network infrastructure
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smart cities
Private 5G and LTE spend will top USD $7.2bn by 2028, as industries shift from public mobile networks to standalone private deployments.
Six Nations Rugby partners with Capgemini to boost digital fan experience
Wed, 1st Oct 2025
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data analytics
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digital transformation
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genai
Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.
8x8 extends Southampton FC partnership to boost fan engagement
Fri, 29th Aug 2025
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uc
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cx
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martech
8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.
Adobe brings AI-powered creative tools to Premier League fans
Thu, 10th Jul 2025
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digital transformation
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cx
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martech
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
AI transforms sports engagement as fans seek personalisation
Tue, 1st Jul 2025
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surveillance
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digital transformation
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martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.