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Fan Experience Stories - Page 2

UK Stories

Fan Experience stories

Emerge Digital extends Gloucester Rugby tech tie-up
Network Infrastructure

Emerge Digital extends Gloucester Rugby tech tie-up

Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.

By Kaleah Salmon • 4 min read • Wed, 11th Feb 2026

Global Stories

Fan Experience stories

HCLTech signs DP World Tour digital experience deal
Data Analytics

HCLTech signs DP World Tour digital experience deal

Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.

By Sean Mitchell • 4 min read • Wed, 29th Apr 2026
Racing Bulls simulator launches in Cherry Edition livery
Partner Programmes

Racing Bulls simulator launches in Cherry Edition livery

Collectors can now buy a motion simulator mirroring Racing Bulls’ one-off Suzuka cherry blossom livery, as teams seek fresh merchandise revenue.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026
Small Cell Forum guide maps stadium connectivity models
Unified Communications

Small Cell Forum guide maps stadium connectivity models

Hybrid wireless systems are emerging as the answer for packed sports venues that need reliable mobile service for fans, staff and operations.

By Catherine Knowles • 4 min read • Wed, 1st Apr 2026
Rise of AI Agents introduces new infosec risk: Okta
Data Protection

Rise of AI Agents introduces new infosec risk: Okta

Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.

By Donovan Jackson • 4 min read • Mon, 16th Mar 2026
RUCKUS rolls out Wi‑Fi 7 network at LAFC's BMO Stadium
Network Infrastructure

RUCKUS rolls out Wi‑Fi 7 network at LAFC's BMO Stadium

RUCKUS deploys Wi‑Fi 7 and AI-managed networking at LAFC's 22,000-seat BMO Stadium, targeting high-density, matchday connectivity.

By Sofiah Nichole Salivio • 4 min read • Wed, 4th Mar 2026
Oracle extends AI-driven title deal with Red Bull Racing
Data Analytics

Oracle extends AI-driven title deal with Red Bull Racing

Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Feb 2026
Six Nations ads boost engagement but spark fan backlash
Customer Experience

Six Nations ads boost engagement but spark fan backlash

Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Feb 2026
LIV Golf debuts AI 'Fan Caddie' second-screen companion
Semiconductors

LIV Golf debuts AI 'Fan Caddie' second-screen companion

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

By Kaleah Salmon • 4 min read • Thu, 12th Feb 2026
TCL unveils Milan showcase for Milano Cortina 2026
Digital Signage

TCL unveils Milan showcase for Milano Cortina 2026

TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026
Okta to secure PGA of America identity & AI rollout
Data Protection

Okta to secure PGA of America identity & AI rollout

Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
Twilio, AEG sign fan engagement & data partnership
Software-as-a-Service

Twilio, AEG sign fan engagement & data partnership

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 23rd Jan 2026

Stories from Other Regions

Fan Experience stories

Melbourne Park appoints AXS as year-round ticketing provider
Digital Transformation

Melbourne Park appoints AXS as year-round ticketing provider

The deal gives fans a new digital ticketing system across Melbourne Park’s busiest venues, including Rod Laver Arena and AAMI Park.

By Sean Mitchell • 3 min read • Mon, 27th Apr 2026
NASCAR uses AI to speed race analysis & fan feedback
Data Analytics

NASCAR uses AI to speed race analysis & fan feedback

Race analysis that once took hours can now be done in minutes, giving NASCAR quicker insight into fan views and on-track competition.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 15th Apr 2026
HCLTech backs new Melbourne Cobras with fan platform
Digital Transformation

HCLTech backs new Melbourne Cobras with fan platform

HCLTech will build a digital fan platform for new Hockey One side Melbourne Cobras, linking hockey audiences in Australia and India.

By Sean Mitchell • 4 min read • Wed, 11th Mar 2026
Boost Mobile extends Supercars deal with tech focus
Digital Media

Boost Mobile extends Supercars deal with tech focus

Boost Mobile extends its Supercars deal to 2028, adding Race Radio and tech-team rights while keeping Gold Coast 500 and Pole Award assets.

By Catherine Knowles • 4 min read • Fri, 27th Feb 2026
Artificial intelligence express entry underused as fans queue in heat
Data Protection

Artificial intelligence express entry underused as fans queue in heat

AI express lanes at the Australian Open went largely unused, leaving fans queuing for hours in near 40C heat despite record attendance.

By Kaleah Salmon • 4 min read • Wed, 4th Feb 2026