Branding stories - Page 2
Zendesk investigates changing nature of customer experience
Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.
How tech businesses can tell a good brand story
Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.
How Australian Brands can Expand Internationally via Marketplaces Today
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
Brands investing in content creation and workflow improvements
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
Brands urged to help create 'future that matters'
New consumer research from InSites Consulting reveals four Meaning Drivers and 12 trends shaping a more meaningful future.
Brand Influence: Why AI will underpin the advent of virtual influencers
While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.
Why your house is the consumer and not you (or what I learned from the music industry)
Consumers or buyers? The failure of many companies lies in their confusion of the two, leading to product flops and wasted resources.
Visuals an eye-catcher for leaders when browsing B2B content
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
Bonsey Jaden Group appoints Sagar Paranjpe as new CEO
Bonsey Jaden Malaysia appoints new Managing Director, Sagar Paranjpe, who brings decades of experience in building, growing, and leading teams.
Aussies set to leaves brands that fail to protect data
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.
Pattern Australia and popular local skincare brand partner
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
PixelForce acquires Svelte Studios for branding offerings
PixelForce expands its reach by acquiring Svelte Studios, adding creative, branding, and design solutions to its portfolio.
Australian shoppers want real-time interaction with brands
Twilio’s survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.
Customer loyalty drops when brands don't innovate - report
Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.
Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media
Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.
What does it take to build a thriving enterprise marketplace?
Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.
How brands can use offline data to drive better decision-making
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
The proof is in the pudding: How to navigate to CX excellence
Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.
ActiveCampaign reveals consumers seek trusthworthy content
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
Cisco launches new Service Provider partner programme
Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.
Boomi wins best CEO for diversity and best company for career growth
Boomi, the intelligent connectivity and automation leader, has won two awards from Comparably in their largest company category.
Why it's time to 'dial up' the power of mobile marketing
Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.
Consumers want speed, visibility in return for brand loyalty
72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.
Adobe survey reveals link between brand trust and consumer buy-in
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.