Branding stories - Page 2

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.

The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company’s refocus on how it delivers TV and radio.

Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.

Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.

Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.

Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.

Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.

Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.

Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.

Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.

Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.

Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.

New consumer research from InSites Consulting reveals four Meaning Drivers and 12 trends shaping a more meaningful future.

While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.

Consumers or buyers? The failure of many companies lies in their confusion of the two, leading to product flops and wasted resources.

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.