IT Brief UK - Technology news for CIOs & IT decision-makers

Adobe Analytics stories

Story image
US holiday online retail surges to USD $222.1 billion amid difficult economy
Last month
#
big data
#
data analytics
#
bi
US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.
Story image
UK's festive online spending to surge in 2023, Adobe reports
Mon, 13th Nov 2023
#
big data
#
bi
#
data analytics
UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.
Story image
Adobe Analytics: A new frontier in bridging marketing and product teams
Thu, 28th Sep 2023
#
big data
#
bi
#
data analytics
Bridging the gap between marketing and product teams with new AI-driven features, Adobe Analytics has evolved.
Story image
Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Fri, 17th Mar 2023
#
bi
#
big data
#
data analytics
Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
Story image
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
#
big data
#
bi
#
data analytics
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Story image
Adobe introduces content intelligence to transform customer experience
Fri, 9th Feb 2018
#
big data
#
bi
#
data analytics
Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.
Story image
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Tue, 17th Oct 2017
#
big data
#
bi
#
data analytics
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
Story image
Adobe is transforming your in-car UX with analytics
Wed, 13th Sep 2017
#
big data
#
data analytics
#
bi
New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.
Story image
Adobe brings new AI-powered voice analytics capabilities to its cloud platform
Mon, 3rd Jul 2017
#
big data
#
bi
#
data analytics
It aims to let brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces.