Adobe Analytics stories
US holiday online retail surges to USD $222.1 billion amid difficult economy
US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.
UK's festive online spending to surge in 2023, Adobe reports
UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.
Adobe Analytics: A new frontier in bridging marketing and product teams
Bridging the gap between marketing and product teams with new AI-driven features, Adobe Analytics has evolved.
Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
Adobe brings analytics to paid search campaigns with new integrations
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Adobe introduces content intelligence to transform customer experience
Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
Adobe is transforming your in-car UX with analytics
New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.
Adobe brings new AI-powered voice analytics capabilities to its cloud platform
It aims to let brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces.