Adobe Analytics stories
![Story image](../../../../../uploads/story/2024/07/19/preview_techday_af14c130347497e80e7f.webp)
Adobe reveals USD $14.2 billion online sales during Prime Day
Last week
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data analytics
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martech
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bnpl
Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.
![Story image](../../../../../uploads/story/2024/07/16/preview_techday_88bba919348b0410c1cb.webp)
Adobe forecasts USD $14 billion online spend for Prime Day
Last week
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data analytics
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martech
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bnpl
Adobe projects a record-breaking USD $14 billion online spend for Prime Day, driven by significant discounts, mobile shopping, and BNPL services.
![Story image](../../../../../uploads/story/2024/07/03/preview_image001__10_.webp)
Adobe appoints Keith Eadie as APAC General Manager
This month
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data analytics
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martech
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ai
Adobe has named Keith Eadie as the new General Manager for the Asia Pacific region, strengthening efforts to boost customer experience and regional growth.
![Story image](../../../../../uploads/story/2024/05/30/preview_img-O9ydxiul3V43ZYvyxDKx2LiB.webp)
US consumers spend USD $331.6 billion online in first quarter 2024
Thu, 30th May 2024
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data analytics
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fintechs
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martech
US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.
![Story image](../../../../../uploads/story/2024/03/27/preview_img-WGUwQ5qVZq0AaJLTEXLJlubj.webp)
Australia, NZ brands scoop Adobe Experience Maker Awards
Wed, 27th Mar 2024
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data analytics
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digital transformation
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cx
Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.
![Story image](../../../../../uploads/story/2024/01/08/preview_img-nnMeMRcsNJv9JDi1BkYhquj8.webp)
US holiday online retail surges to USD $222.1 billion amid difficult economy
Mon, 8th Jan 2024
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data analytics
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big data
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bi
US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.
![Story image](../../../../../uploads/story/2023/11/13/preview_xmas.webp)
UK's festive online spending to surge in 2023, Adobe reports
Mon, 13th Nov 2023
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data analytics
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bi
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instagram
UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.
![Story image](../../../../../uploads/story/2023/09/22/preview_GettyImages-1415537841.webp)
Adobe Analytics: A new frontier in bridging marketing and product teams
Thu, 28th Sep 2023
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data analytics
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cx
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martech
Bridging the gap between marketing and product teams with new AI-driven features, Adobe Analytics has evolved.
![Story image](../../../../../uploads/story/2023/03/18/preview_Digital-Analytics-Adobe-Customer-Journey-Analytics-Tactics-with-Frederik-Werner.webp)
Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Fri, 17th Mar 2023
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data analytics
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big data
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bi
Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
![Story image](../../../../../uploads/story/2018/05/18/preview_ThinkstockPhotos-578585554.webp)
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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data analytics
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martech
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planning
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
![Story image](../../../../../uploads/story/2018/02/09/preview_adobe_thing.webp)
Adobe introduces content intelligence to transform customer experience
Fri, 9th Feb 2018
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data analytics
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cx
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martech
Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.
![Story image](../../../../../uploads/story/2017/10/17/preview_analytics.webp)
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Tue, 17th Oct 2017
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data analytics
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martech
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planning
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
![Story image](../../../../../uploads/story/2017/09/12/preview_car_UX.webp)
Adobe is transforming your in-car UX with analytics
Wed, 13th Sep 2017
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martech
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data analytics
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planning
New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.
![Story image](../../../../../uploads/story/2017/06/30/preview_voice.webp)
Adobe brings new AI-powered voice analytics capabilities to its cloud platform
Mon, 3rd Jul 2017
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data analytics
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cx
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martech
It aims to let brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces.