Adobe Analytics stories
UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.
Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.
US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.
Bridging the gap between marketing and product teams with new AI-driven features, Adobe Analytics has evolved.
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.
It aims to let brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces.
