Account-based Marketing stories
Indigo Telecom hires Ilex to drive global growth push
Last month
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network infrastructure
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hyperscale
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dc
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
Stop burning money on manual marketing tasks
Tue, 17th Feb 2026
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devops
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data analytics
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digital transformation
Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.
Airstride unveils Carmen AI to automate partner recruiting
Fri, 6th Feb 2026
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martech
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partner programmes
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rpa
Airstride launches Carmen AI, an autonomous agent that scouts, scores and contacts B2B channel partners, claiming up to 80% time savings.
AI transforms cold email into a high-precision channel
Thu, 5th Feb 2026
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digital transformation
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data privacy
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ai
The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.
GTM is having its 'more tools fewer results' moment
Fri, 23rd Jan 2026
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digital transformation
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cx
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martech
GTM teams drowning in tools are learning that speed and automation cannot rescue growth without trusted data and solid system foundations.
Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions
Wed, 21st Jan 2026
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saas
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crm
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martech
Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.
B2B buyers rebel against 'discovery theatre' sales
Wed, 17th Dec 2025
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virtualisation
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digital transformation
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cx
B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.
StackAdapt adds Lead Forensics data to enhance global ABM reach
Wed, 19th Nov 2025
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martech
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cdp
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account-based marketing
StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.
UK SMEs shift B2B lead generation focus from email to LinkedIn
Wed, 10th Sep 2025
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digital transformation
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partner programmes
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marketing
UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.
ROI·DNA expands globally with integrated AI marketing platforms
Wed, 4th Jun 2025
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hyperscale
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martech
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cdp
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
SmartBear appoints Kristine Hunt to lead global growth
Thu, 17th Apr 2025
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saas
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martech
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hcm
Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.
Reltio & ZoomInfo integrate to boost sales insights
Wed, 13th Nov 2024
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martech
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cdp
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genai
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
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Calabrio Names Dillon Nugent as Chief Marketing Officer
Fri, 11th Aug 2023
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saas
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cx
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martech
Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.
Hot Trend for B2B Marketers: Account-Based Marketing
Tue, 10th May 2016
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data analytics
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martech
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planning
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.