Account-based Marketing stories

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.

Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.

Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.

Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.

Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.

Adobe, Microsoft, and LinkedIn have partnered to accelerate account-based experiences through new marketing solution integrations.

A number of human rights groups are rallying for a number of major speakers to pull out of Salesforce’s upcoming Dreamforce conference.

Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.