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Account-based Marketing Stories - Page 2

UK Stories

Account-based Marketing stories

GTM is having its 'more tools fewer results' moment
Digital Transformation

GTM is having its 'more tools fewer results' moment

GTM teams drowning in tools are learning that speed and automation cannot rescue growth without trusted data and solid system foundations.

By Joe Sanchez • 5 min read • Fri, 23rd Jan 2026
StackAdapt adds Lead Forensics data to enhance global ABM reach
Marketing Technologies

StackAdapt adds Lead Forensics data to enhance global ABM reach

StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.

By Sean Mitchell • 2 min read • Wed, 19th Nov 2025
UK SMEs shift B2B lead generation focus from email to LinkedIn
Digital Transformation

UK SMEs shift B2B lead generation focus from email to LinkedIn

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

By Shannon Williams • 3 min read • Wed, 10th Sep 2025

Global Stories

Account-based Marketing stories

Generate Summit unveils 2026 B2B marketer keynotes
Marketing Technologies

Generate Summit unveils 2026 B2B marketer keynotes

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.

By Catherine Knowles • 3 min read • Mon, 9th Mar 2026
Opollo buys Propensity Partners to boost tech leads
Fintech

Opollo buys Propensity Partners to boost tech leads

Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026
Stop burning money on manual marketing tasks
DevOps

Stop burning money on manual marketing tasks

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

By Adrian Randall • 4 min read • Tue, 17th Feb 2026
AI transforms cold email into a high-precision channel
Digital Transformation

AI transforms cold email into a high-precision channel

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

By Sofiah Nichole Salivio • 4 min read • Thu, 5th Feb 2026
Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions
Software-as-a-Service

Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions

Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.

By Catherine Knowles • 4 min read • Wed, 21st Jan 2026
B2B buyers rebel against 'discovery theatre' sales
Virtualisation

B2B buyers rebel against 'discovery theatre' sales

B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.

By Shannon Williams • 4 min read • Wed, 17th Dec 2025
ROI·DNA expands globally with integrated AI marketing platforms
Hyperscale

ROI·DNA expands globally with integrated AI marketing platforms

ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.

By Melvin Hipolito • 3 min read • Wed, 4th Jun 2025
SmartBear appoints Kristine Hunt to lead global growth
Software-as-a-Service

SmartBear appoints Kristine Hunt to lead global growth

Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.

By Melvin Hipolito • 3 min read • Thu, 17th Apr 2025
Reltio & ZoomInfo integrate to boost sales insights
Marketing Technologies

Reltio & ZoomInfo integrate to boost sales insights

Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.

By Sean Mitchell • 3 min read • Wed, 13th Nov 2024
Calabrio Names Dillon Nugent as Chief Marketing Officer
Software-as-a-Service

Calabrio Names Dillon Nugent as Chief Marketing Officer

Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.

By Sean Mitchell • 2 min read • Fri, 11th Aug 2023
Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences
Marketing Technologies

Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences

Adobe, Microsoft, and LinkedIn have partnered to accelerate account-based experiences through new marketing solution integrations.

By Jacques-Pierre (JP) Dumas • 2 min read • Wed, 27th Mar 2019
Human rights groups call for speakers to boycott Salesforce conference
Data Analytics

Human rights groups call for speakers to boycott Salesforce conference

A number of human rights groups are rallying for a number of major speakers to pull out of Salesforce's upcoming Dreamforce conference.

By Sara Barker • 3 min read • Wed, 12th Sep 2018

Stories from Other Regions

Account-based Marketing stories

From listening to leading: Why the best customer strategies close the loop
Customer Experience

From listening to leading: Why the best customer strategies close the loop

In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.

By Maureen Plowman • 5 min read • Fri, 6th Mar 2026
Salesforce report highlights AI adoption & data challenges in Singapore
Marketing Technologies

Salesforce report highlights AI adoption & data challenges in Singapore

Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.

By Catherine Knowles • 3 min read • Tue, 11th Jun 2024