Qualtrics doubles down on global partner community to accelerate shared growth

Since the launch of the Qualtrics Partner Network in 2018, Qualtrics has been focused on building a robust ecosystem of partners capable of providing the expertise and services organizations need to deliver business impact with great customer and employee experience. Today, the Qualtrics Partner Network has hundreds of members across the globe, and has made an important contribution to the adoption, growth, and maturity of experience management programs at thousands of companies. 

As more businesses and governments choose to invest in improving their customer and employee experiences with Qualtrics®, experience management programs advance with structured and unstructured feedback coming in from multiple channels, and AI and AI agents present new opportunities and capabilities, our partners have a vital role to play. Their expertise in building and delivering programs that deliver business impact and cultivate trust and human connection will be a huge strategic advantage for companies focused on improving loyalty, employee engagement, brand awareness, and growth.

To ensure our partners and customers can capitalise on these opportunities, Qualtrics is committed to delivering a best-in-class partner program that empowers them to build sustainable business models with experience management. As part of this, we are making a number of significant and targeted investments in the Qualtrics Partner Network (QPN). Each change is designed to make it faster and easier for partners to work and co-sell with Qualtrics, develop new solutions that reflect new innovations in the Qualtrics platform, and provide dedicated training and resources to build technical and consulting capabilities, grow the experience management category, and accelerate the maturity of programs.

Qualtrics makes it faster and easier for partners to deliver impact

Qualtrics is standardising the QPN model to simplify how partners work with us and make it easier for organisations to find the best partners for their specific needs. We are also making targeted investments to support partner success and the customers we support.

New Partner Tracks and Tiers

To ensure partners can deliver value that aligns with their expertise, the Qualtrics Partner Network now offers two tracks:

• Consulting Track: The QPN Consulting Track is available to organisations that offer advisory, systems design, solution integration, implementation, and/or ongoing services to customers. Partners that participate in this track go-to-market and offer services that range from delivering strategic business consulting, systems design, solution integration, and product implementation.
• Platform Track (Coming in 2026): The QPN Platform Track is available to organisations that build commercially valuable offerings on the Qualtrics Developer Platform (QDP). Partners that participate in this track may include ISVs and consulting partners. 

We've also established a new standardised tiering system based on how we help partners build Qualtrics capabilities, grow and mature the market, and recognise partner contributions:

• Platinum: Partners demonstrate advanced knowledge in building, advising, and expanding experience management programs that solve mission-critical business problems.
• Gold: Partners demonstrate expertise delivering enterprise-ready multi-product and use case experience management programs that address complex business challenges.
• Silver: Partners demonstrate proficiency in experience management programs, and have an established track record of best-in-class delivery and advisory to solve critical business problems.
• Member: Partners may be in the initial stages of their engagement with the Qualtrics Partner Network, setting the foundation for unlocking the vast opportunities within experience management, and developing their service delivery and advisory capabilities.

Across both tracks, partners will benefit from advisory and enablement support, including regular webinars and workshops, targeted training, and access to Qualtrics experts to continually build and deepen their capabilities. 

Qualtrics makes dedicated investment in the Qualtrics Partner Network

As part of these changes, Qualtrics is making targeted investments to support our partners' success and establish dedicated resources and expertise aligned with their needs across the globe. This includes investments in dedicated support that covers enablement, marketing, customer success, and simplified technical and operational support.

The Qualtrics Partner Network is designed for partners, with partners

These changes are important to us, and we've been intentional about getting input from our partners as we've built them. The feedback received to date has been overwhelmingly positive, and partners say it addresses the issues that matter most to them. 

"As a long-standing partner to Qualtrics in Customer and Employee Experience, Ipsos is excited to see the evolution and investment Qualtrics is making in their ecosystem. Our partnership exemplifies industry innovation, harnessing the power of human insight and cutting-edge technology.  Together, we empower the world's leading organisations to gain a deeper understanding and make informed decisions that drive lasting business success." Ben Llewellyn, Global Head of the CX Service Line at Ipsos

"As founding members of the Qualtrics Partner Network, we've grown alongside it - helping shape a promising idea into a thriving ecosystem. The newly redesigned Partner Network Programmemememememe advances that momentum with greater intention, setting the stage for deeper alignment - and ultimately, stronger impact for our joint customers. At Walker, we've always thrived in moments of change - so we see this redesign not just as an update, but as a catalyst. We're looking forward to what we'll accomplish next, together, as we continue to lead the Experience Management category forward." Jack Walker, President, Walker

"The new partnership model is a clear step in the right direction - with transparent tiers, meaningful incentives, and a realistic measurement framework. For the first time, the incentives truly reflect and acknowledge the effort we as partners put in, which is essential for mutual success. What stands out even more is the support from a capable team that's not only responsive, but genuinely open to listening and acting on partner feedback." - Gaurav Bhagat, Partner, Zill Consulting 

"It's great to see Qualtrics investing in its Partner Network Programmemememememe - we're proud to be part of this growing alliance. These enhancements will help us deliver more comprehensive experience solutions that create tangible organisational value." -  Vijay Nidumolu, EY Americas Experience Management Leader; Partner, Technology Consulting, Ernst & Young

"Today's leading companies aim for great rather than good customer and employee experience. Changes in the Qualtrics Partner Network will make it faster and easier for companies to get the expert support and advice they need to drive success. Act XM is a longstanding Qualtrics partner, and the combination of Act XM's expertise in service transformation allied to Qualtrics' leading experience management platform gives clients the ability to deliver sustained business success through great experiences," said Antonia Calvo, Managing Director, ActXM.

A shared future of success, innovation, and impact

Organisations that deliver superior customer and employee experiences financially outperform their competitors by making every connection count. Experience management programs are now a central part of the operating rhythm at thousands of organisations, and with AI accelerating impact and extending value our partners have a huge opportunity and crucial role to play.

When Qualtrics works with partners, together we deliver greater value to our customers, grow faster, and win more. The changes to the Qualtrics Partner Programmemememememe will accelerate this success, advance the experience management category, and make an important contribution at thousands of companies across the globe.