SALESmanago launches AI tools for faster multichannel campaigns
SALESmanago has announced a range of product updates designed to simplify and accelerate the process of creating multichannel marketing campaigns for professionals.
The enhancements are centred around introducing artificial intelligence-driven automation, easy-to-use templates, and a conversational marketing feature stemming from SALESmanago's integration with Leadoo. The developments aim to streamline the campaign setup process, reducing the time required from hours to minutes and eliminating the need for developer intervention.
Focus on efficiency
The newly released suite supports campaign creation across all core touchpoints, including email, SMS, product recommendations, landing pages, and mobile push notifications. The company has stated that segmentation and recommendations, while critical to improving conversions, often present complexities that act as barriers to quick execution. The platform's latest templates are intended to address these challenges by providing pre-designed, ready-to-launch customer journeys.
With artificial intelligence integrated across the platform, new tools have been added to help marketers launch campaigns with higher performance in less time. Users can now personalise product recommendations, configure web push notifications, and build landing pages more rapidly than before.
"Our customers are telling us that they have no time on their hands, and not enough resources to meet their targets. Our 2025 updates are there to take the strain whilst enhancing efficiency and results," said Dariusz Knopiński, VP of Product Management at SALESmanago.
Knopiński emphasised that the updates are designed to provide relief to teams operating under resource constraints by enhancing operational efficiency and output.
Omnichannel execution
The product suite now includes support for two-way SMS communication, API-triggered flows, and transactional messaging. These features enable businesses to offer timely responses to customer behaviour and provide operational messages at crucial points in the customer journey. The expanded options for communication channels provide support for orchestrating communication across email, web and mobile push notifications, SMS, and on-site interactions.
"We've made AI, data compliance, and UX deeply embedded in every flow. That means marketers can scale truly personalised customer experiences without needing extra headcount." added Knopiński.
The platform enhancements also aim to support compliance and improve user experience, enabling marketing teams to scale personalised interactions without expanding their teams.
Conversational marketing integration
Following the acquisition of Leadoo last year, SALESmanago has now embedded conversational marketing into its core platform. This integration allows marketers to build real-time dialogues with website visitors, collect critical data points instantly, and guide users through the decision-making process without relying solely on static forms.
Automated connections between conversational engagements and campaign flows have been established, ensuring that personalised user journeys can be activated based on factors such as intent and timing. This approach enables brands to exert enhanced control over both contact and product data, facilitating coordinated omnichannel marketing strategies.
By integrating conversational elements, the platform aims to give brands a more accurate and actionable view of their customers. Simultaneously, users receive more relevant communication, tailored to their actions and preferences in real time.
The latest updates are part of SALESmanago's broader strategy to simplify marketing technology, address operational challenges, and enable teams to deliver real-time, personalised customer experiences across various digital channels.
