Fintech opened more doors for women, now we must keep them open

The modern fintech industry continues is an exciting place to work in: new problems being solved, new technologies underpinning products and new companies emerging and taking on incumbents. It keeps you on your toes. 

It remains, at its heart, a people business. There is tremendous diversity and inclusivity in terms of people, interests and skillsets, creating a melting pot for problem-solving and innovation. And women are at the heart of fintech success stories across the globe.

One of the advantages of building something new is that you're often less focused on tradition and more focused on finding the right people to solve the problem in front of you. That's one of the reasons why women play a key role at fintech.

The industry grew during a period when many more women had already established careers in financial services. They brought deep expertise in areas such as payments, operations, compliance, and customer experience, all of which became incredibly valuable as fintech evolved. 

Every executive builds a network of people they trust. I've done the same thing throughout my career. In more established industries, those networks may have been built over decades. In fintech, many of those networks were still being formed, creating opportunities for talented people to move into senior roles based on what they could contribute. 

Newer companies also have the advantage of building their cultures and teams from the ground up without decades of established practices. That creates an opportunity to think differently about hiring, career development and the experiences that prepare people for senior roles. 

Identifying what it takes to succeed

The fintech industry isn't for everyone. In my experience, if you have certain inherent qualities and interests, it is more likely that you will thrive and succeed.

If I had to narrow it down, I'd start with curiosity. Financial services, technology, and regulation are constantly evolving, so the people who succeed are the ones who never stop learning. They ask questions, challenge assumptions, and stay open to different perspectives. 

The second is the ability to simplify complexity. Fintech sits at the intersection of technology, regulation and business, and it's easy to get lost in the details. The people who make the greatest impact are the ones who can simplify complex issues, create clarity, and help others understand where they're headed and why. 

Leadership qualities, particularly the ability to align people around a shared strategy and execute, are crucial too. Great ideas are everywhere, but success comes from building strong teams, bringing people together around a common purpose and turning strategy into action. That means building trust, breaking down silos, making decisions, and consistently delivering results. 

And finally, integrity. Financial services is built on trust. Whether you're developing technology, managing risk, or leading an organisation, your reputation is earned by making the right decisions, especially when they're the difficult ones.

Recognising the need for career evolution

Not everyone will possess these qualities and interests from day one. Some are acquired over time, while others are instilled during your formative and educational years. The one certainty is that progression is never linear; you'll need to pivot and make bold decisions that continuously challenge yourself.

I began my career as a rocket scientist in the U.S.A after earning a degree in mathematics and computer science. While I loved solving complex technical problems, I discovered I was even more passionate about explaining what technology could do and the business problems it could solve than writing the code itself.

That realisation led me into financial technology and to SWIFT, where I had the opportunity to live and work in Belgium. Supporting the world's leading financial messaging network gave me a front-row seat to the complexity of global banking and the critical role technology plays in enabling secure, trusted financial transactions. It also introduced me to an industry that has challenged and inspired me throughout my career.

As my career evolved, I naturally gravitated toward roles where I could bridge technology and business. I enjoyed helping customers understand not just how technology worked, but why it mattered and how it could transform their organisations. 

That eventually led me into executive leadership, where I've spent more than three decades helping companies define strategy, build high-performing teams and translate innovation into measurable business results. I've always believed successful innovation begins with understanding the business problem rather than the technology itself.

Today, I focus on aligning strategy, people and operations to drive growth, strengthen customer outcomes and prepare my company for its next stage of evolution. I'm also helping shape how we use artificial intelligence across our products and our own business to accelerate execution while enabling our people to do their best work.

The best is yet to come

While the fintech industry remains in relative infancy, the leaps in progress over the last 25 years is a strong indicator that the pace of transformation will accelerate rapidly in the coming decades. Technology will continue to evolve, and new products and sectors will emerge. 

However, I believe the next few decades will be defined less by new technology and more by how organisations choose to apply it. Those that succeed won't simply be the first to adopt AI, for example. They'll be the ones that build cultures capable of learning, adapting and executing faster than their competitors. 

Continued fairness in hiring practices is central to the future success of fintech. The strongest organisations hire for capability, potential, and character. They recognise that people with different backgrounds and experiences challenge assumptions, bring new ideas, and help organisations make better decisions.

Ultimately, success isn't measured by the software we deliver. It's measured by the confidence our customers have in the decisions they make and the trust they place in the people they work with. Strong leadership, great people, culture of continuous learning, and a clear strategy will always be the differentiators.