AnywhereNow has made its Tendfor Contact Centre and Reception Solution for Microsoft Teams available in Microsoft Marketplace, giving Microsoft customers a new way to buy the product.
The move places Tendfor in Microsoft's commercial channel for cloud software and related products, where customers can find and deploy third-party applications that work with Microsoft systems. For AnywhereNow, it expands access to organisations that already buy software through Microsoft and want tools that work within Teams.
Tendfor is designed to let contact centre staff and reception teams handle customer conversations within Microsoft Teams rather than through separate systems. It combines those functions in a single interface and is positioned as an option for businesses seeking to consolidate front-line communications inside the collaboration platform many already use for internal work.
Built on Microsoft Azure, the software is certified under Microsoft Teams Extend. According to AnywhereNow, that status means the product meets Microsoft requirements for security, quality and interoperability.
Tendfor also supports Calling Plans, Operator Connect, Operator Connect Mobile and Direct Routing. Those options matter for businesses with different telephony arrangements across countries and operating units, particularly those trying to link existing calling infrastructure with Teams-based workflows.
Procurement route
One of the clearest implications of the marketplace listing is commercial rather than technical. By appearing in Microsoft Marketplace, Tendfor can be purchased through procurement processes Microsoft customers already use, potentially reducing the number of separate supplier approvals needed when organisations add the software.
That may matter for larger companies that standardise on Microsoft products and prefer to buy complementary tools through existing vendor frameworks. It also reflects a broader shift in enterprise software buying, as platform owners such as Microsoft try to make their marketplaces a more central route for discovering and purchasing business applications.
AnywhereNow says the listing should make deployment easier across global environments. Businesses with distributed teams often have to balance local telecoms requirements, central IT oversight and user familiarity, and software sold through a familiar marketplace can simplify part of that process.
Teams focus
Tendfor sits within a broader market trend in which companies are trying to turn collaboration software into a hub for external as well as internal communications. Microsoft Teams is widely used for meetings, chat and calling inside organisations, and software vendors have increasingly built contact centre, attendant console and customer service functions around that installed base.
For customers, the pitch is straightforward: agents and receptionists can manage calls and other interactions in the same environment used by the rest of the business. That can reduce the need to switch between systems and may make handovers between front-desk staff, support teams and other employees easier to manage.
According to AnywhereNow, the product includes call handling, handovers and shared visibility for customer interactions. The company says Tendfor can also support organisations moving away from legacy private branch exchange systems towards a Teams-native contact centre setup.
AnywhereNow describes its wider portfolio as centred on customer interactions inside the Microsoft Teams ecosystem. Alongside Tendfor, it offers products in dialogue management, virtual agents and interaction insight, reflecting how software suppliers are trying to build more complete communications stacks around major workplace platforms.
David Paulding, Chief Sales Officer at AnywhereNow, commented on the marketplace launch.
"Having Tendfor available in the Microsoft Marketplace marks an exciting milestone for AnywhereNow, giving organisations a seamless way to deploy a native Microsoft Teams experience for customer conversations, with AI-driven evaluation and oversight to support quality, visibility and control at scale," said David Paulding, Chief Sales Officer at AnywhereNow.
Microsoft also commented on the addition, underscoring its aim for the marketplace to serve as a route for customers to discover partner software that fits into existing Microsoft estates.
"We're pleased to welcome Tendfor to Microsoft Marketplace," said Cyril Belikoff, Vice President of Microsoft Azure Product Marketing. "Marketplace connects trusted solutions from global partners with customers worldwide, making it easy to find and deploy apps that work seamlessly with Microsoft products."
The listing gives AnywhereNow another route into organisations that have already committed to Microsoft Teams as a central communications layer, while giving those customers a way to assess a contact centre and reception product without leaving Microsoft's software buying environment.