YouGov stories
'Pay by Bank' awareness falls as usage soars in UK
Yesterday
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fintech
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risk & compliance
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bnpl
UK awareness of 'Pay by Bank' has plunged even as open banking payments surge, sparking calls for a single, standardised label at checkout.
Survey reveals motherhood penalty men struggle to see
Yesterday
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hcm
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hybrid & remote work
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leadership
New UK data shows men see parenthood penalties as gender neutral, even as women report a clear, lasting motherhood hit to pay and progression.
Gen Z most wary of local data centres despite UK support
2 days ago
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hyperscale
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dc
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ai
Gen Z back data centres in theory but baulk at them on their doorsteps, as environmental fears outweigh jobs in new UK polling.
Water Direct launches WaterTight to boost UK resilience
Last month
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hyperscale
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dc
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partner programmes
Water Direct unveils WaterTight service and resilience index as report warns UK businesses face rising costs from water supply disruptions.
Older Britons drive surge in passion-led travel for 2026
Fri, 30th Jan 2026
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yougov
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britons
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travel
Older Britons are set to power a 2026 travel boom as UK holidaymakers boost passion-led trips focused on history, food and nature.
FTSE AIM-100 firms lag on AI, with only 1% truly ready
Fri, 23rd Jan 2026
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digital transformation
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fintech
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martech
Only 1% of FTSE AIM-100 firms have AI embedded in core operations, as poor data governance and weak strategy stall wider adoption.
UK workers call for digital silence to boost productivity
Mon, 25th Aug 2025
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hybrid & remote work
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productivity
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twilio
Nearly half of UK workers seek scheduled 'digital silence' periods to curb online distractions and boost productivity, particularly among those aged 25-34.
UK consumers cautious as AI assistants rise in global acceptance
Fri, 25th Jul 2025
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data privacy
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ai
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agentic ai
Over half of UK consumers use AI assistants for daily tasks but remain cautious, especially about financial decisions, valuing human support in stress.
Travel eSIM market set for growth as awareness remains low
Fri, 20th Jun 2025
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vpns
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iot
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google
Only 23% of consumers in the US, UK and China have used eSIMs, though 49% are open to travel eSIMs once informed, showing strong growth potential.
AI adoption brings strong time & cost savings for UK workers
Tue, 3rd Jun 2025
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digital transformation
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ai
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cybersecurity
AI adoption in UK workplaces saves time and cuts costs, with 72% of users reporting weekly time savings, though security and skills gaps slow use.
Half of UK online shoppers shun retailers with slow refunds
Fri, 30th May 2025
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supply chain
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e-commerce
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customer service
Over half of UK online shoppers would avoid retailers slow to refund returns, expecting refunds within 2-3 days, survey finds.
London leads UK in AI adoption as North faces growing gap
Wed, 23rd Apr 2025
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digital transformation
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partner programmes
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ai
Survey reveals stark AI adoption gap: 82% of London firms value AI for strategy, against 44% in the North, urging northern businesses to act fast.
UK businesses face barriers in adopting AI technologies
Fri, 21st Feb 2025
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digital transformation
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martech
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cdp
New research reveals that UK businesses face significant hurdles to AI adoption, including lack of expertise, high costs, and uncertainties around investment returns.
Survey shows outdated tech frustrates UK & US consumers
Wed, 19th Feb 2025
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digital transformation
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cx
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martech
A YouGov survey reveals growing dissatisfaction with customer service in the US and UK, as 69% of consumers blame outdated technology for their frustrations.
Atlassian study highlights year-end project backlog issues
Fri, 13th Dec 2024
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devops
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apm
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software development
Atlassian's latest research reveals that 68% of knowledge workers face project backlogs by year-end due to shifting priorities and unexpected challenges.
Study reveals UK consumer confusion over fibre broadband
Thu, 21st Nov 2024
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uc
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asa
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broadband
A new study reveals 77% of UK consumers are unaware that part-copper broadband can be marketed as 'fibre', prompting calls for clearer regulations.
Edinburgh tops UK demand for encrypted messaging apps
Tue, 22nd Oct 2024
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data protection
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encryption
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cybersecurity
Edinburgh tops the UK in searches for encrypted messaging apps, with 16 inquiries per 1,000 residents, highlighting growing concern for digital privacy.
Luke Trayfoot joins Brite Payments as new CCO
Tue, 16th Apr 2024
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fintech
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martech
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commerce systems
Luke Trayfoot, former PayPal and MangoPay executive, takes on role as Chief Commercial Officer at Brite Payments, heading the effort to expand their real-time bank-to-bank payment solutions across Europe.
Lack of advanced tech slows growth of UK's medium-sized firms
Tue, 19th Mar 2024
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digital transformation
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enterprise adoption
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cloud migration
Around 50% of UK's medium-sized businesses cite limited access to advanced technology as a growth barrier, according to a new report by ANS and YouGov.
UK firms to bolster AI spending despite ROI concerns
Thu, 14th Mar 2024
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uc
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digital twins
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llms
Despite mixed confidence in return on investment, UK IT decision makers plan to boost artificial intelligence funding in 2024, amidst fears of premature adoption, reveals a study by NetApp and YouGov.