Yahoo stories
DMARCeye launches globally with AI-guided DMARC tools
Last week
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cloud security
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phishing
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email security
DMARCeye debuts worldwide with AI-guided DMARC enforcement tools, aiming to help non-specialist teams turn monitoring into full protection.
Study finds 28,000 fake domains mimic top websites
Last month
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malware
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phishing
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advanced persistent threat protection
Study finds over 28,000 fake domains mimicking top global sites, exposing users to rising phishing, malware and industrial-scale squatting.
AI transforms cold email into a high-precision channel
Last month
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digital transformation
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data privacy
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ai
The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.
HMRC hit by GBP £47 million phishing scam affecting 100,000
Fri, 6th Jun 2025
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data protection
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phishing
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physical security
HMRC has lost GBP £47 million in a phishing scam affecting 100,000 taxpayers, exposing vulnerabilities in government cybersecurity protocols.
Most high-traffic email domains still vulnerable to phishing
Fri, 30th May 2025
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phishing
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email security
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cybersecurity
New research reveals 92% of the world's top email domains remain vulnerable to phishing due to inadequate DMARC enforcement, exposing businesses globally.
Yahoo unveils Conversion API to boost ad tracking accuracy
Fri, 2nd May 2025
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martech
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yahoo
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integration
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
Julia Burton Brown named UK head as Taboola unveils Realize
Wed, 23rd Apr 2025
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martech
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samsung
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yahoo
Taboola names Julia Burton Brown UK Country Manager as it expands beyond native ads with new Realize platform to boost measurable advertising performance.
Yahoo appoints Josh Line as new Chief Marketing Officer
Tue, 1st Apr 2025
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cx
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martech
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partner programmes
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
Taboola extends decade-long ad partnership with Microsoft
Wed, 19th Mar 2025
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martech
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microsoft
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samsung
Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.
Taboola launches Realize platform to boost ad performance
Thu, 27th Feb 2025
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martech
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ai
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samsung
Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.
IT leaders advocate for stricter email authentication rules
Wed, 5th Feb 2025
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phishing
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email security
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cybersecurity
A recent study by EasyDMARC reveals that 87% of IT leaders support expanding email authentication to tackle phishing and spam, following Google's and Yahoo's earlier mandates.
Yahoo DSP announces partnerships to boost ad capabilities
Wed, 8th Jan 2025
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supply chain
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data privacy
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clean technologies
Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.
Yahoo expands identity solutions with new publisher tools
Thu, 24th Oct 2024
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martech
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yahoo
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connectivity
Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.
Yahoo identity solutions expand access across key SSPs
Wed, 23rd Oct 2024
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martech
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data privacy
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yahoo
Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.
Digicert unveils new certificate to boost email security
Mon, 14th Oct 2024
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email security
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cybersecurity
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google
DigiCert has launched its Common Mark Certificate to enhance email security and branding, allowing organisations to display logos in inboxes without trademark registration.
Amplitude appoints Wade Chambers as Chief Engineering Officer
Thu, 3rd Oct 2024
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martech
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cdp
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yahoo
Amplitude names Wade Chambers as its first Chief Engineering Officer, aiming to boost product innovation and expand current offerings in digital analytics.
EasyDMARC raises USD $20 million to boost global expansion
Mon, 23rd Sep 2024
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email security
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google
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yahoo
EasyDMARC secures USD $20 million in Series A funding led by Radian Capital to bolster global operations and enhance email security technology amid rising phishing threats.
Yahoo appoints Valeri Liborski as new Chief Technology Officer
Thu, 5th Sep 2024
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hyperscale
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data science
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ai
Yahoo appoints Valeri Liborski as CTO, betting on his vast experience from Microsoft, Amazon, and HelloFresh to drive AI advancements and engineering excellence.
DMARC adoption among .org domains doubles but remains low
Tue, 21st May 2024
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edutech
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phishing
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advanced persistent threat protection
Charities are ramping up email security with DMARC adoption doubling in a year, yet less than 10% of .org domains have basic protections against cyber threats.
Firms outsource new email security measures implementation
Thu, 25th Apr 2024
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phishing
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email security
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risk & compliance
Most firms struggle with email security protocols rolled out by Google and Yahoo, with over half opting to outsource compliance measures.