Taboola stories

HuffPost UK deploys Taboola's DeeperDive AI answer engine to keep readers on site, while opening new ad opportunities for publishers.

Taboola's AI question-and-answer tool expands beyond the UK as publisher adoption grows, with the firm touting higher engagement and ad returns.

Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

Reach is rolling out Taboola's DeeperDive AI answer engine across titles including the Express and Daily Star to power on-site search.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

Taboola expands its Realise platform, offering advertisers new display ad inventory across major publishers like TIME and USA TODAY via AI-driven tech.

Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.

Taboola appoints Chris Blight as UK Advertising Sales Director to lead Realise platform's strategic sales and expand its advertiser base amid UK team growth.

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.

Creativity4Better will hold its first Italian event, Nuance in a Polarized World, on 2 October 2025 in Milan with global leaders and masterclasses.

Taboola launches DeeperDive, an AI answer engine on publisher sites, helping monetise content and boost user engagement amid rising AI search challenges.

Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.

Taboola names Julia Burton Brown UK Country Manager as it expands beyond native ads with new Realize platform to boost measurable advertising performance.

NVIDIA's GTC Sustainable Futures Showcase highlighted pioneering AI solutions to combat climate challenges, with firms aiming for greater sustainability and resilience.

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

Sparteo appoints Rachel Saada as Head of Marketing to boost UK growth, aiming for 50% growth in 2024. Saada brings experience from Jellysmack and Taboola.