Social Media Management stories

Emergent unveils Wingman, an always-on AI agent for email, scheduling and sales support as Australian firms seek to ease admin pressure.

Emergent's Wingman puts autonomous AI agents to work across email, calendars and chats, with human approval for higher-risk actions.

Sprinklr rolls out Spring '26 update with AI copilots, testing controls and customer feedback tools for enterprises.

VaynerX is deploying Keeper's enterprise password manager to centralise credentials and curb risks from password reuse and phishing.

Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.

Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.

Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

A study by Printful reveals YouTube content creation as the world's top side hustle, with a 189% rise in global searches and UK earnings averaging GBP £4,192.

Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.

Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.