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Social Media stories

UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • Yesterday
bunq study finds UK women lag men in crypto investing
Crypto

bunq study finds UK women lag men in crypto investing

Women in the UK are far less likely than men to buy crypto, with many saying they lack the confidence or know-how to start investing.

By Sofiah Nichole Salivio • 4 min read • 4 days ago
6pm is UK's busiest hour for online shopping deals
eCommerce

6pm is UK's busiest hour for online shopping deals

Shoppers are far more likely to click through to deals after work, with evening traffic also driving most mobile browsing, Hotukdeals said.

By Mark Tarre • 5 min read • 5 days ago

Global Stories

Social Media stories

Amazon Business targets procurement teams with new campaign
Manufacturing

Amazon Business targets procurement teams with new campaign

The campaign spotlights risk controls and compliance tools as large organisations face tighter scrutiny of procurement spending.

By Regine Laguilles • 4 min read • Today
Cybercriminals target FIFA World Cup 2026 fans online
Malware

Cybercriminals target FIFA World Cup 2026 fans online

Fans and jobseekers are being targeted by a growing wave of fake ticket, travel and recruitment scams ahead of the tournament.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
ThetaRay launches game to spot money mules in crowd
Gaming

ThetaRay launches game to spot money mules in crowd

Players must pick out a mule hidden in crowded scenes as banks face rising pressure to curb fraud and recruit awareness.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Constant Contact launches SMS marketing tool in Australia
Software-as-a-Service

Constant Contact launches SMS marketing tool in Australia

Australian small firms get a faster way to reach customers as Constant Contact adds SMS to its email and social marketing platform.

By Mark Tarre • 3 min read • 3 days ago
Grasp launches Loop to cut digital ad setup errors
Digital Transformation

Grasp launches Loop to cut digital ad setup errors

Manual campaign hand-offs have left advertisers exposed to costly setup errors as Grasp's new Loop links planning tools directly to ad platforms.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
LinkedIn ranks second in AI citations for B2B searches
Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • 5 days ago
Shirofune adds ChatGPT Ads to its campaign platform
Generative AI

Shirofune adds ChatGPT Ads to its campaign platform

Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.

By Sofiah Nichole Salivio • 4 min read • 5 days ago

Stories from Other Regions

Social Media stories

Tax phishing scams surge in Australia, Proofpoint warns
Malware

Tax phishing scams surge in Australia, Proofpoint warns

End-of-financial-year deadlines are giving criminals a timely opening to steal credentials and financial data from Australians, Proofpoint says.

By Mark Tarre • 3 min read • 2 days ago
Vercel's v0 & Cleo win top prizes at Qld AI Festival
Generative AI

Vercel's v0 & Cleo win top prizes at Qld AI Festival

A Queensland startup and a global software maker underscored the festival's growing draw, as organisers extended the event after entries topped expectations.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Most under-16s still using social media despite ban
Gaming

Most under-16s still using social media despite ban

Parents are bearing most of the burden, as 78% of under-16s in Australia are still accessing social media covered by the ban.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Blue Cloud Softech crosses ₹1,000 crore revenue mark
Data Analytics

Blue Cloud Softech crosses ₹1,000 crore revenue mark

Higher profits and a stronger order pipeline are bolstering Blue Cloud Softech Solutions after annual revenue topped ₹1,000 crore for the first time.

By Karen Joy Bacudo • 3 min read • 3 days ago
Why 'admin parties' should serve as a warning to marketers
Digital Transformation

Why 'admin parties' should serve as a warning to marketers

Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.

By Sam Richardson • 4 min read • 3 days ago
Online comments slam Australia's health star ratings
Large Language Models

Online comments slam Australia's health star ratings

Analysis of Reddit discussion found three-quarters of comments about Australia's Health Star Rating system were negative, mostly over misleading scores.

By Mark Tarre • 4 min read • 4 days ago
Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • 5 days ago