IT Brief UK - Technology news for CIOs & IT decision-makers

Social commerce stories

Laptop analytics dashboard with short video shopping feed illustration

Revuze adds TikTok Shop insight to market platform

Last month
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data analytics
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cx
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martech
Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.
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Ecommpay issues free guide to combat rising eCommerce fraud

Last month
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fintech
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cx
Ecommpay launches a free fraud guide for online retailers as UK payment fraud hits GBP £1.17 billion and AI-driven scams rapidly escalate.
Merchant dashboard products to checkout with integration chains

Akeneo links with Stripe to power agentic commerce

Last month
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cx
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martech
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commerce systems
Akeneo and Stripe launch integration to pipe AI-ready product data into agentic checkout flows, cutting disruption for merchants.
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Pulse Advertising names Paola Nannelli as Chief Executive

Last month
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e-commerce
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apple
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marketing
Pulse Advertising has named Paola Nannelli Chief Executive as it steps up UK and US growth plans in the fast-shifting social commerce market.
Crowded uk post holiday returns counter clothing store winter scene

UK retailers warned over £1.05bn surge in gift returns

Last month
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cx
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martech
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supply chain
UK retailers brace for GBP £1.05bn in post-Christmas returns as fashion fit woes, social commerce and ageing habits strain logistics.
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E-commerce growth redistributes across Europe in 2026

Fri, 30th Jan 2026
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cx
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martech
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commerce systems
E-commerce growth is shifting across Europe, with Central and Eastern Europe and the Nordics surging as returns and AI reshape online retail.
Uk shopper confused by inconsistent online chair photos living room

AI-edited product images erode trust in marketplaces

Thu, 29th Jan 2026
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devops
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cx
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martech
AI-edited images are eroding trust in online marketplaces, with most UK shoppers blaming platforms for misleading or inconsistent visuals.
Canadian creator kid safe studio ai editing higher earnings warm

YouTube sets 2026 agenda on creators, kids & AI tools

Thu, 22nd Jan 2026
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martech
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physical security
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digital entertainment
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
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eDesk appoints Gareth Cummings as CEO to drive AI push

Tue, 20th Jan 2026
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saas
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uc
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data analytics
eDesk names Gareth Cummings as CEO, tasking the AI veteran with leading an 'AI-first' expansion drive across EMEA and North America.
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Staci to drive Waldencast's UK & EU fulfilment growth

Fri, 16th Jan 2026
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supply chain
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b2b
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global expansion
Staci wins Waldencast Brands fulfilment deal to support B2B and DTC growth as the beauty group scales across the UK and EU markets.
Ai assistant online store laptop wooden desk shopping bags parcels

Criteo outlines agentic AI's next phase in eCommerce

Mon, 12th Jan 2026
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martech
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commerce systems
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personalisation
Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.
Young online shopper ai chatbots secure payments social commerce

Exactly.com predicts AI & agentic commerce for 2026

Fri, 9th Jan 2026
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data protection
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digital transformation
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crypto
Exactly.com predicts AI agents, social commerce and omnichannel retail will redefine trust, convenience and control in 2026 shopping.
Crowded us mall holiday night fewer gifts smartphone price checks

US holiday shoppers rein in spending amid pressure

Thu, 8th Jan 2026
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data analytics
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ai
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e-commerce
US holiday shoppers to rein in festive spending as 60% say financial strain will curb gift budgets, new national survey data shows.
Modern retail vs circular recommerce with ai data streams vector

AI, circular retail & data to reshape global shopping

Wed, 7th Jan 2026
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cx
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martech
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ai
AI agents, circular retail and tighter rules will upend shopping by 2026, Akeneo warns, as poor product data threatens brand visibility.
European warehouse robots sorting returns recommerce eco packaging

Retailers ready for AI-driven shifts in fulfilment, returns

Wed, 7th Jan 2026
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robots
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cx
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martech
Retailers brace for 2026 as AI, new packaging rules and reCommerce transform warehouse fulfilment, unboxing and returns strategies.
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Cyber Monday UK orders soar 70% above Black Friday

Tue, 6th Jan 2026
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cx
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martech
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supply chain
Cyber Monday online orders in the UK surged, running about 70% higher than Black Friday as shoppers held out for last-minute deals.
Black british woman black friday mobile shopping uk living room

Social media drives Black Friday sales surge in UK

Thu, 18th Dec 2025
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digital transformation
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cx
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martech
Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.
Asian online shopper ai recommendations with products and subscriptions

AI to redefine eCommerce discovery, emotion & subs by 2026

Fri, 12th Dec 2025
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digital transformation
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cx
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martech
AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.
Genz comparing smartphones in cozy bedroom with gadgets and apps

Gen Z trust creators over brands for tech decisions

Fri, 12th Dec 2025
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mdm
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martech
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smart home
Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.
Genz creator in cozy bedroom studio filming brand content influence

Gen Z drives shift from ads to creator-led influence

Wed, 10th Dec 2025
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digital transformation
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martech
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genai
Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.