ROI stories - Page 2

In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.

A new AI survey reveals 85% of UK tech leaders hail their AI skills but face budget, talent, and complexity barriers, with mixed ROI views.

Shopify's Southeast Asia Retail Report 2024 reveals 68% of regional retailers will up social commerce spending amid economic challenges, driven by rising consumer engagement on platforms like TikTok.

SmartBear launches Zephyr Scale with no-code test automation via HaloAI on Atlassian Marketplace, promising to revolutionise software testing efficiency.

AttackIQ launches Mission Control, enhancing Enterprise Breach and Attack Simulation for distributed teams. The new feature aims to streamline security testing and improve ROI.

Google's phasing out of third-party cookies is reshaping digital marketing. Blackpearl Group's new AI tool, Pearl Diver, offers a cookie-less solution, earning USD $4.9 million ARR in 13 months.

During recessions, businesses often cut charitable giving to protect their bottom line, but GravityLab urges Kiwi firms to keep funding social justice initiatives.

Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.

Colocation facilities are on the rise but face scaling challenges. Rittal's modular and standardised solutions aim to address deployment cycles, standardisation, and harsh environments.

Mentor Group has launched a VR training tool that boosts sales skill retention by 75%, offering immersive, customisable scenarios via wearable headsets.

Energy sector outages are costing over USD $34 million annually, reveals a New Relic report. Enhanced observability and AIOps adoption are key strategies for mitigation.

In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.

Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.

DeepL has launched DeepL for Enterprise, enhancing AI solutions for organisations with custom glossaries, security features, and up to 345% ROI.

Lucinity unveils an advanced AI copilot plug-in at Money2020 Europe, promising instant ROI and up to 90% productivity boosts for financial institutions.

Denodo has once again been honoured as a Customers Choice in Gartner's 2024 Peer Insights report for Data Integration Tools, marking its fourth consecutive recognition.

Quantexa reports a 40% surge in Decision Intelligence ARR, projecting GBP £80 million by 2024, driven by expanding markets and strategic partnerships.

More Telecom partners with SourseAI to leverage AI for enhanced marketing strategies, aiming to improve customer engagement and optimise budget use amidst today's economic challenges.

Crafting compelling AI business cases is crucial as AI reshapes industry. Leaders must benchmark, involve employees, focus on data quality, and consider ethical implications for success.

RMIT Online and Deloitte Access Economics report that business training budgets will increase to AUD $8 billion in 2024. However, with 45% of companies mismanaging these funds, there are four ways to maximise ROI.