ROI stories - Page 1
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Digital marketing challenges persist for Singapore companies
2 days ago
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crm
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martech
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cdp
While 84% of Singapore companies use digital marketing, only 17% see a clear link to increased revenue, highlighting ROI measurement challenges.
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CFOs & CIOs in ANZ align to optimise tech investments
3 days ago
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cx
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martech
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financial systems
A new report reveals CFOs and CIOs in ANZ are tightening collaborations to ensure technology investments deliver tangible business results.
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The truth about SD-WAN and how it can support businesses as they digitally transform
3 days ago
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digital transformation
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network infrastructure
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sd-wan
As businesses embrace digital transformation, SD-WAN provides agile, secure networking solutions, debunking myths about latency and separate security needs.
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Unification over best-in breed: Why is an integrated tech stack key to business growth?
3 days ago
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cx
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martech
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hcm
Australian small and medium businesses are turning to integrated tech stacks to streamline operations, enhance collaboration, and drive growth amid economic volatility.
![Story image](../../../../../uploads/story/2024/07/23/preview_techday_1ba61a2f35a1e3b07ce9.webp)
The surprising soft ROI of cloud ERP systems
4 days ago
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iot
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ai
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customer service
Cloud ERP systems promise not just cost savings and efficiency, but also improve employee morale, customer service, and adaptability, offering unexpected benefits beyond traditional ROI measures.
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ACE emphasizes need for strategic Copilot adoption plans
4 days ago
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it training
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data analytics
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planning
ACE stresses that without a strategic adoption plan for Microsoft's Copilot, businesses risk underutilisation and diminished returns on investment. Here's how to avoid that pitfall.
![Story image](../../../../../uploads/story/2024/07/22/preview_Neil_May_-_Headshot.webp)
How the Modern CFO can collaborate with IT for better cloud efficiency
5 days ago
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cfo
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transparency
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cloud services
As the digital landscape evolves, CFOs must increasingly collaborate with IT to manage cloud costs and maximise efficiency, driving strategic ROI.
![Story image](../../../../../uploads/story/2024/07/18/preview_techday_9346989e4cd76f0e62ab.webp)
The mindset and skills every SME should invest in NOW to succeed in future
Last week
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data analytics
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martech
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ai
In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.
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UK tech executives confident in AI skills but ROI concerns persist
Last week
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devops
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apm
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data privacy
A new AI survey reveals 85% of UK tech leaders hail their AI skills but face budget, talent, and complexity barriers, with mixed ROI views.
![Story image](../../../../../uploads/story/2024/07/16/preview_techday_a626fcb07662d86cda01.webp)
Southeast Asian retailers boost social commerce amid challenges
Last week
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data analytics
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cx
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martech
Shopify's Southeast Asia Retail Report 2024 reveals 68% of regional retailers will up social commerce spending amid economic challenges, driven by rising consumer engagement on platforms like TikTok.
![Story image](../../../../../uploads/story/2024/07/15/preview_techday_ea2a6a4e649feef5fd90.webp)
SmartBear introduces Zephyr Scale with no-code automation
Last week
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low-code
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ai
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software development
SmartBear launches Zephyr Scale with no-code test automation via HaloAI on Atlassian Marketplace, promising to revolutionise software testing efficiency.
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AttackIQ launches Mission Control to simplify BAS management
This month
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devops
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apm
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cybersecurity
AttackIQ launches Mission Control, enhancing Enterprise Breach and Attack Simulation for distributed teams. The new feature aims to streamline security testing and improve ROI.
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Blackpearl launches AI tool to navigate Chrome cookie changes
This month
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data privacy
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ai
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advertising
Google's phasing out of third-party cookies is reshaping digital marketing. Blackpearl Group's new AI tool, Pearl Diver, offers a cookie-less solution, earning USD $4.9 million ARR in 13 months.
![Story image](../../../../../uploads/story/2024/07/02/preview_techday_4d02ec3c23a49c3952d8.webp)
The greatest danger in a recession isn’t (only) your bottom line
This month
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business success
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recession
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funding
During recessions, businesses often cut charitable giving to protect their bottom line, but GravityLab urges Kiwi firms to keep funding social justice initiatives.
![Story image](../../../../../uploads/story/2024/06/27/preview_techday_4fdee253c90214417d55.webp)
Nexxen unveils advanced TV & digital ad measurement in Australia
Last month
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digital entertainment
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smart tv
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toshiba
Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.
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Three challenges for colocation facilities in scaling operations based on market demand
Last month
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hyperscale
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dc
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colocation
Colocation facilities are on the rise but face scaling challenges. Rittal's modular and standardised solutions aim to address deployment cycles, standardisation, and harsh environments.
![Story image](../../../../../uploads/story/2024/06/21/preview_techday_74eba853a5ea0a80e381.webp)
Mentor Group unveils VR tool to boost sales training
Last month
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it training
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ar, vr & metaverse
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pc tools
Mentor Group has launched a VR training tool that boosts sales skill retention by 75%, offering immersive, customisable scenarios via wearable headsets.
![Story image](../../../../../uploads/story/2024/06/19/preview_techday_82a83342b53fc3d87393.webp)
AIOps could save energy sector millions says New Relic report
Last month
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risk & compliance
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downtime
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asia pacific
Energy sector outages are costing over USD $34 million annually, reveals a New Relic report. Enhanced observability and AIOps adoption are key strategies for mitigation.
![Story image](../../../../../uploads/story/2024/06/19/preview_Simon_Le_Grand_Lightspeed_2.webp)
Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Last month
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cx
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martech
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
![Story image](../../../../../uploads/story/2024/06/18/preview_techday_c2c1af43ad79ccdae129.webp)
Incubeta acquires Persuasion Technologies to enhance analytics
Last month
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data analytics
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martech
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cdp
Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.