Retail media stories - Page 3

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

Spreetail debuts True Ads causal AI tool to slash wasted eCommerce marketplace ad spend by up to 50% and boost incremental sales.

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

Rithum links its commerce platform to Stripe's Agentic Commerce Suite, enabling AI agents to handle product discovery and payments end-to-end.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

Topsort secures investment from W23, backed by major grocers including Tesco, to expand its AI-driven retail media platform for global grocery retailers.

Retail media is evolving from static placements to integrated digital elements that blend with store design, creating seamless and immersive shopper experiences.

By 2026, AI and advanced retail media will revolutionise UK shopping, with brands like John Lewis and Ocado leading a shift towards smarter, personalised consumer engagement.

Shirofune partners with Direct Agents to integrate AI automation in retail media, boosting efficiency and driving a 44% revenue rise in Amazon campaigns.

Frasers Group unveils a 65,000 sq ft Sports Direct flagship in Liverpool featuring Everlast Gyms+ and its innovative ELEVATE retail media platform.

Westfield London will host 'Wicked: For Good - The Experience' from Nov 2025, blending immersive storytelling with retail and social engagement during the festive season.

US AI firm Topsort enters UK via Phuzion Media acquisition, appointing Stefano Biondi as General Manager to boost local retail media presence.

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.

QSIC appoints Sean Cheyney as EVP to boost global retail media growth, leveraging AI and data to enhance in-store audio and partnerships worldwide.

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.

Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.