Retail media stories
BackLite UK launches Knightsbridge digital ad site
Yesterday
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smart cities
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martech
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daktronics
BackLite UK opens Knightsbridge screens in Piccadilly Underpass, targeting luxury brands with more than 3 million fortnightly impacts across central London.
Moloco launches performance CTV ads for app marketers
Yesterday
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martech
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ai
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marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
Pacvue launches AI agent for commerce ad media teams
3 days ago
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data analytics
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martech
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digital entertainment
Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
InMarket spotlights six brands for sales-driven campaigns
3 days ago
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martech
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personalisation
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cdp
InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.
Dig appoints Ideal World Co-founder Paul Wright to board
Last week
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fintech
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cx
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martech
Dig adds Ideal World Co-founder Paul Wright to its board as the savings platform pushes into consumer tech and digital shopping.
Bazaarvoice launches API to boost AI review discovery
Last week
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martech
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commerce systems
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erp
Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.
Rithum appoints Mausam Bhatt as Chief Product Officer
Last week
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data analytics
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digital transformation
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martech
Rithum brings in former Realtor.com executive Mausam Bhatt to steer product strategy as it ramps up AI-led tools and automation across its platform.
Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Last month
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data analytics
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martech
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rpa
Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.
Open Media joins VIOOH for UK DOOH programmatic buying
Last month
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uk expansion
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market competition
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real time data
Open Media links with VIOOH to trade 42 UK digital out-of-home screens programmatically, offering 120m monthly impressions to buyers.
AI aids product discovery, but shoppers shun checkout
Last month
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data protection
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digital transformation
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cx
AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.
SeenThis & Vudoo team up to power shoppable video ads
Last month
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cx
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martech
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e-commerce
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
Pacvue adds Reddit Ads to unify retail media planning
Last month
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cx
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martech
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commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
Barrows & QSIC sync in‑store audio with digital video
Last month
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digital signage
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cx
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martech
Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.
Pattern appoints David Jennison to lead European growth
Last month
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data analytics
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cx
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martech
Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.
Komerz buys Glassbox in deal valuing firm at USD $330m
Last month
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cx
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martech
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commerce systems
Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.
Constructor posts surge on AI retail search momentum
Last month
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hyperscale
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cx
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martech
Constructor rides AI retail search boom with 82% customer growth, 116% EMEA revenue jump and 322bn annual product discovery interactions.
Wandsworth digital billboard gets luxury-ready revamp
Last month
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smart cities
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digital transformation
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daktronics
BackLite and Wildstone unveil a revamped Wandsworth digital billboard, targeting luxury brands amid rising UK premium ad spend.
Perion debuts Outmax AI agent to optimise TikTok ads
Last month
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martech
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ai
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marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
Syndigo buys Taggstar to boost real-time retail messaging
Last month
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devops
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digital transformation
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cx
Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.
Sparkfly & PlayOn link school sports to retail data
Last month
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data protection
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martech
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commerce systems
Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.