Reputation management stories

B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.

On International Women's Day, women in tech are urged to demand PR that builds real authority, not box-ticking 'inspirational' coverage.

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

Middle managers' performance collapses by up to 70% under reputational risk and fuzzy authority, Interactive EQ's 2026 index finds.

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

Swiss startup Umanitek has unveiled Guardian Agent, a subscription tool to spot deepfakes, fake profiles and AI-driven impersonation online.

Significant UK cyberattacks jump 129%, with major incidents hitting firms' finances, supply chains and insurance costs across the economy.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

AI has become the top corporate reputation fear for global leaders, yet most admit they are underprepared for its fast-rising risks.

Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.

Data centres can't PR their way out of scrutiny; only clear, consistent brands will rebuild trust in power-hungry infrastructure.

Gartner says six trends from hybrid computing to geopatriation will redefine IT infrastructure, operations and risk planning by 2026.