Perplexity stories
AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.
Tracer AI launches Tracer Protect for ChatGPT, an AI tool to monitor and combat brand fraud and scams exploiting ChatGPT chatbot responses.
Skymel unveils ARIA, an AI assistant uniting ChatGPT, Claude, Gemini and Perplexity into one seamless platform for unified, accurate user answers.
At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.
SAP unveils advanced AI tools and partnerships, including a smarter copilot and AI agents, aiming to boost productivity and AI accessibility for businesses.
Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.
Cequence Security updates its UAP platform to secure agentic AI interactions, preventing unauthorised data access and enhancing control over AI-driven APIs.
Visa has launched Intelligent Commerce, partnering with AI leaders to enable secure, AI-assisted shopping and payments tailored to user preferences.
Employees use an average of 254 AI apps at work, with 7% trying China-based platforms, raising serious data security concerns, Harmonic Security finds.
NVIDIA has unveiled Dynamo, an open-source tool aimed at enhancing AI reasoning model efficiency, optimising GPU resources and reducing operational costs.
Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.
A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.
Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.
Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.
LiveRamp has unveiled new AI capabilities via partnerships with Perplexity and Chalice, aimed at enhancing marketing effectiveness and consumer engagement.
Employees' widespread use of GenAI apps poses privacy risks as 30.8% of these tools train on customer data, a new study by Harmonic Security reveals.
OpenTable unveils AI Concierge to ease bookings at over 60,000 restaurants by providing instant info on menus, hours, and more for savvy diners worldwide.
Optus offers new and existing mobile customers a free 12-month subscription to Perplexity Pro, an AI search valued at AUD $300, enhancing access to AI tools.
A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.
Brisbane's Zeligate unveils 'Zelis' AI workforce to streamline business tasks ahead of its 2025 Series A funding round, post securing USD $5 million seed funding.
