IT Brief UK - Technology news for CIOs & IT decision-makers

Merkle stories

Ruth bucknell headshot

Gender bias in AI - how to spot it, and how to prevent it

Last month
#
martech
#
partner programmes
#
personalisation
From job ads to image tools, AI is quietly amplifying gender bias - but with better data, design and oversight, we can reverse it.
Mandy bath

How to navigate a career change into tech. As a woman. In your 40s

Last month
#
devops
#
data analytics
#
apm
Women in their 40s are reclaiming tech careers, proving life experience, grit and curiosity can trump age bias and fast-track reinvention.
Ai automation customer experience digital workflow robotic hands charts graphs

Adobe launches AI agents to automate customer experience tasks

Thu, 11th Sep 2025
#
cx
#
martech
#
rpa
Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.
Techday f 6e6cec0362e73ed93c9b

UK shoppers willing to pay more for connected experiences

Mon, 5th May 2025
#
digital transformation
#
cx
#
martech
Four in five Brits have used connected tech like QR codes and AR when shopping recently, with many willing to pay more for these experiences, says Merkle.
Img fwf39lvrmsxanohdpegnvkyi

Fluent Commerce unveils revamped global channel partner program

Thu, 14th Mar 2024
#
martech
#
commerce systems
#
e-commerce
Fluent Commerce, the Australian OMS provider, revitalises its global channel partner programme, aiming to stimulate the OMS wave and strengthen its diverse partnerships.
Gettyimages 1051616786

Fluent Commerce partners Merkle to implement OMS for VF Corp

Tue, 21st Mar 2023
#
cx
#
martech
#
commerce systems
Fluent Commerce is supporting the apparel and footwear company VF Corporation by partnering with customer experience firm Merkle to implement a new OMS.