Measurement Stories

UK Stories

Measurement stories

EDHEC launches Quantum Institute to boost business innovation

EDHEC has launched a Quantum Institute to equip leaders and students with knowledge on quantum science's impact across business, finance, and society.

By Sean Mitchell • 2 min read • Sat, 22nd Nov 2025

Digital Transformation

Zensar Technologies appointed to modernise Post Office digital services

Zensar Technologies will spearhead the Post Office's two-year digital modernisation, enhancing user-friendly services and replacing legacy systems across the UK.

By Catherine Knowles • 3 min read • Thu, 8th May 2025

Global Stories

Measurement stories

Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • Last month

Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 19th May 2026

Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026

Marketing Technologies

LiveRamp unveils AI agents & expanded integrations for marketers

LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.

By Catherine Knowles • 4 min read • Wed, 8th Oct 2025

Data Protection

From compliance to campaigns: Data collaboration as Finserv's Marketing Edge

Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.

By Richard Knott • 4 min read • Tue, 20th May 2025

Marketing Technologies

Yahoo survey: ad leaders prioritise tracking over privacy

A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024

Data Analytics

Seismic launches new enablement tools in Fall 2024 release

Seismic has launched its Fall 2024 product line, featuring Seismic Programs, a new suite of tools designed to enhance enablement planning and measurement.

By Catherine Knowles • 2 min read • Fri, 25th Oct 2024

Marketing Technologies

StackAdapt expands APAC presence with senior hires in HK & Japan

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

By Imee Dequito • 3 min read • Tue, 24th Sep 2024

Data Analytics

FedEx introduces dynamic pallet dimensioning system in Australia

FedEx has rolled out its Dynamic Drive-through Pallet Dimensioning Systems in Adelaide, South Australia, the first deployment outside the US, to boost efficiency and accuracy.

By Catherine Knowles • 3 min read • Fri, 23rd Aug 2024

Data Privacy

Experts weigh in on cookie deprecation and data privacy

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

By Staff Writer • 5 min read • Tue, 30th Jul 2024

Data Analytics

Google unveils major AI enhancements at Marketing Live 2024

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

By Sean Mitchell • 4 min read • Thu, 23rd May 2024

Marketing Technologies

Yahoo ventures into CTV space with Yahoo Identity Solutions

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

By Catherine Knowles • 2 min read • Thu, 25th Apr 2024

Marketing Technologies

Kevel introduces Retail Media Cloud to power competitive retail ads

Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.

By Shannon Williams • 3 min read • Thu, 21st Mar 2024

Data Analytics

Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra

Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.

By Peter Ibarra • 6 min read • Wed, 21st Feb 2024

Data Privacy

LiveRamp acquires data clean room provider Habu for USD $200 million

LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.

By Kaleah Salmon • 3 min read • Mon, 22nd Jan 2024