Measurement stories
EDHEC launches Quantum Institute to boost business innovation
Sat, 22nd Nov 2025
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quantum computing
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risk & compliance
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cybersecurity
EDHEC has launched a Quantum Institute to equip leaders and students with knowledge on quantum science's impact across business, finance, and society.
LiveRamp unveils AI agents & expanded integrations for marketers
Wed, 8th Oct 2025
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martech
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cdp
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data privacy
LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.
Zensar Technologies appointed to modernise Post Office digital services
Thu, 8th May 2025
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digital transformation
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cx
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martech
Zensar Technologies will spearhead the Post Office's two-year digital modernisation, enhancing user-friendly services and replacing legacy systems across the UK.
Seismic launches new enablement tools in Fall 2024 release
Fri, 25th Oct 2024
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data analytics
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cx
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martech
Seismic has launched its Fall 2024 product line, featuring Seismic Programs, a new suite of tools designed to enhance enablement planning and measurement.
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Experts weigh in on cookie deprecation and data privacy
Tue, 30th Jul 2024
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data privacy
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cybersecurity
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google
Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.
Google unveils major AI enhancements at Marketing Live 2024
Thu, 23rd May 2024
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data analytics
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martech
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genai
At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.
Kevel introduces Retail Media Cloud to power competitive retail ads
Thu, 21st Mar 2024
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martech
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ai
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software development
Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.
Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra
Wed, 21st Feb 2024
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data analytics
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blockchain
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risk & compliance
Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.
LiveRamp acquires data clean room provider Habu for USD $200 million
Mon, 22nd Jan 2024
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data privacy
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financial results
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global expansion
LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.
UK business leaders to bolster sustainability investment by 2026
Sun, 19th Nov 2023
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partner programmes
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supply chain
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clean technologies
80% of UK business leaders plan to maintain or increase their sustainability investment by 2026, reveals SAP study.
Kochava introduces AI Prompt, a novel tool for global marketers
Mon, 30th Oct 2023
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martech
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omnichannel
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genai
Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.
Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Thu, 21st Sep 2023
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uc
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cx
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martech
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
Media Math VP joins iion as CCO
Wed, 3rd May 2023
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data analytics
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bi
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big data
Yun Yip has been appointed as the Chief Commercial Officer at adtech startup iion, leaving her former role as VP of Media Math to bring her experience to iion.