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Marketing strategy stories

Love Island unknowns outshine influencers in growth
Instagram

Love Island unknowns outshine influencers in growth

Unknown entrants on Love Island have delivered the biggest audience gains, even as the show's final viewers have fallen to about 700,000.

By Sofiah Nichole Salivio • 4 min read • This month
Dupe culture is creating a new challenge for toy and gaming brands
Risk & Compliance

Dupe culture is creating a new challenge for toy and gaming brands

Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.

By Emily Li • 6 min read • This month
UK consumers say 75% of marketing feels irrelevant
Customer Experience

UK consumers say 75% of marketing feels irrelevant

Irrelevant messages are pushing UK shoppers to tune out, with 35% more likely to unsubscribe after poor or repetitive marketing.

By Sofiah Nichole Salivio • 3 min read • This month

Global Stories

Marketing strategy stories

Ripjar names new product & Marketing Chiefs as ARR rises
Software-as-a-Service

Ripjar names new product & Marketing Chiefs as ARR rises

Annual recurring revenue at the screening software group climbed 40% as it bolsters leadership for a push into the US and other markets.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
The Great Content Collapse is already here. Is your marketing team ready?
Customer Experience

The Great Content Collapse is already here. Is your marketing team ready?

Marketing teams face weaker trust and tougher discovery as AI-generated content floods channels and answer engines shape first impressions.

By Sam Hoare • 5 min read • 3 days ago
Tech Mahindra unveils TechM Ting sonic brand identity
Digital Transformation

Tech Mahindra unveils TechM Ting sonic brand identity

The new audio mark is set to run across offices, apps and customer touchpoints as Tech Mahindra standardises its global brand image.

By Mark Tarre • 3 min read • This month
Pead: AI search transition reshaping corporate reputation
Generative AI

Pead: AI search transition reshaping corporate reputation

AI-generated answers are already shaping public perceptions, forcing firms to manage reputation across trusted third-party sources instead of search rankings.

By David Shilovsky • 5 min read • This month
Holiday shopping starts before Black Friday, Attentive says
Customer Experience

Holiday shopping starts before Black Friday, Attentive says

Holiday season spending is shifting earlier, with 71% of shoppers planning to start before Black Friday and value-driven buying under pressure.

By Sean Mitchell • 4 min read • This month
Pattern adds ChatGPT ads to its marketing platform
Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month
AI assistants reshape Black Friday shopping choices
Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Last month
Netcore.ai rebrand puts AI agents at marketing core
Software-as-a-Service

Netcore.ai rebrand puts AI agents at marketing core

Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

Marketing strategy stories

Hisense Canada launches Xbox promotion for laser TVs
Gaming

Hisense Canada launches Xbox promotion for laser TVs

Canadian buyers of selected laser TVs will get a custom controller and a one-month Xbox Game Pass Premium trial as Hisense ties hardware to cloud gaming.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Australian Gen Z feel less connected using AI tools
Personalisation

Australian Gen Z feel less connected using AI tools

In Australia, more than a quarter of Gen Z say AI tools make them feel less connected, the highest share in a three-country study.

By Mark Tarre • 4 min read • Last week
IM Motor launches IM5 & IM6 in Australia's EV market
Alibaba

IM Motor launches IM5 & IM6 in Australia's EV market

Australian premium EV buyers get two new options as software now shapes steering, handling and braking in IM Motor's IM5 and IM6.

By Sean Mitchell • 3 min read • Last week
EZVIZ names Jamie Durie as Australian brand ambassador
Data Protection

EZVIZ names Jamie Durie as Australian brand ambassador

The smart home maker is betting a household name will lift trust as it expands Australian retail sales amid fierce competition and privacy concerns.

By Joseph Gabriel Lagonsin • 4 min read • This month
IKEA New Zealand launches rewards for Family members
Customer Relationship Management

IKEA New Zealand launches rewards for Family members

The new scheme rewards shopping and app use, as IKEA New Zealand seeks to deepen loyalty in one of its fastest-growing markets.

By Sean Mitchell • 3 min read • This month
AI & connected CRM lift adviser website form submissions
Customer Relationship Management

AI & connected CRM lift adviser website form submissions

Prospects are more often reaching advisers ready to engage, with website form submissions up 110% as connected CRM systems boosted marketing performance.

By Karen Joy Bacudo • 4 min read • Last month